Investment firm Wedbush is bullish on Apple AI and its effect on iPhone 16 sales, suggesting it will drive a supercycle going into 2025.
iPhone 16 sales could be driven by AI demand
Wedbush has been praising Apple's initiatives, with comments about Apple Vision Pro being a push into AI and telling investors not to worry about China sales.
In the latest note seen by AppleInsider, Wedbush raises its price target again from $250 to $275. It bases its bullish stance on Apple's expected AI push in the second half of 2024.
The note says Apple's introduction of AI during WWDC could be one of the most important events of the decade for Apple CEO Tim Cook. It will lay the foundation for what will create an iPhone 16 supercycle as consumers look to buy devices with an AI focus.
It calls the exclusive AI features coming to iPhone 16 a setup for a renaissance of growth that sparks a massive overdue upgrade cycle into 2025. China's slowdown will see a turnaround too, with an expectation that June will be the last and lowest negative growth quarter, leading to a positive turn in September.
Apple has hinted at its AI push in 2024, and all eyes are on WWDC, where iOS 18 and the other operating system updates will be revealed. If there's a time for Apple to go all in on AI, it's with the operating system releasing alongside iPhone 16, hence investors' bullishness.