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Apple rates its own products with \'5 Apples\'

Apple has added a feature to its new iPod Store that allows customers to submit their own reviews, as well as a 1 to 5 star rating for third party products listed on the store. "Within five days, Apple will take a closer look at your review. If it follows the terms and conditions described below, we’ll decide whether to publish it," says a document detailing the new feature.

However, costumers are unable to provide reviews of Apple's own products. "All Apple products have a rating of "5 Apples" because we think they’re great," reads a comical statement on the store Web site. "Would you trust us to display less than perfect ratings on our own products? We didn’t think so!"