Affiliate Disclosure
If you buy through our links, we may get a commission. Read our ethics policy.

AT&T: iPhone sales limited to 'one per person'

Wireless carrier AT&T said Wednesday it plans to limit iPhone sales at its retail stores to 'one per person' on Friday — the first day the eagerly sought Apple handset is due to go on sale nationwide.

"With iPhone arriving June 29th at 6 p.m. in AT&T retail stores, the wait is almost over. Use our online store locator to find the closest AT&T store that sells Apple iPhone (limit one per person)," the company wrote in an email to subscribers. "We'll show you maps, directions, and everything you need to get your hands on an iPhone as quickly as possible."

Apple retail stores are also expected to limit the number of iPhones its shopper can purchase on the first day, though it has not said how many that will be. Obviously, both AT&T and Apple are in the business of improving their bottom lines, and will ease the limitation over time.

For its part, Apple will also be making iPhone available for purchase from its online store, where it's unlikely to impose limits.

A copy of the AT&T email follows:



64 Comments

titoc 17 Years · 58 comments

Quote:
Originally Posted by AppleInsider

Use our online store locator to find the closest AT&T store that sells Apple iPhone (limit one per person)," . . .

Good for them. I would really hate to get in line for this thing, only to see people coming out of the line with 2 or 3of them. That would piss me off! Plus it would ditract from "Ebayers" and the like from buying several of these things and then selling them online for profit.

Want an iPhone, then STAND IN LINE!

studiomusic 17 Years · 654 comments

Well, so if I need one for me, my wife and my daughter... I'm SOL? Even if I transfer 3 lines from Verizon to AT&T?
Too bad for my wife and daughter then...

jupiterone 18 Years · 1521 comments

I just remembered that there is both an AT&T store (upstairs) and an Apple store (downstairs) in my mall. It's going to be mayhem!

titoc 17 Years · 58 comments

Quote:
Originally Posted by studiomusic

Well, so if I need one for me, my wife and my daughter... I'm SOL? Even if I transfer 3 lines from Verizon to AT&T?
Too bad for my wife and daughter then...

Well no. Too bad for your wife and daughter for the first FEW DAYS only. This I beleive is only for the first few days to give everyone a fair chance on getting their hands on an iPhone. I'm sorry, but there would be no way for anyone to determine if one is buying to scalp these things or one is getting them for their family. So for now, your wife and daughter are going to have to wait. Sorry. Unless of course they want to wait in line - just like everyone else.

mmmdoughnuts 18 Years · 82 comments

Quote:
Originally Posted by TitoC

Well no. Too bad for your wife and daughter for the first FEW DAYS only. This I beleive is only for the first few days to give everyone a fair chance on getting their hands on an iPhone. I'm sorry, but there would be no way for anyone to determine if one is buying to scalp these things or one is getting them for their family. So for now, your wife and daughter are going to have to wait. Sorry. Unless of course they want to wait in line - just like everyone else.

Yes, they could. In store activation of all the phones on the account simultaneously would lock the phones to the account without the ability to sell them.