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Wednesday, June 27, 2007, 01:00 pm PT (04:00 pm ET)

AT&T: iPhone sales limited to 'one per person'

Wireless carrier AT&T said Wednesday it plans to limit iPhone sales at its retail stores to 'one per person' on Friday — the first day the eagerly sought Apple handset is due to go on sale nationwide.

"With iPhone arriving June 29th at 6 p.m. in AT&T retail stores, the wait is almost over. Use our online store locator to find the closest AT&T store that sells Apple iPhone (limit one per person)," the company wrote in an email to subscribers. "We'll show you maps, directions, and everything you need to get your hands on an iPhone as quickly as possible."

Apple retail stores are also expected to limit the number of iPhones its shopper can purchase on the first day, though it has not said how many that will be. Obviously, both AT&T and Apple are in the business of improving their bottom lines, and will ease the limitation over time.

For its part, Apple will also be making iPhone available for purchase from its online store, where it's unlikely to impose limits.

A copy of the AT&T email follows:

iPhone Limit Email