AppleInsider StaffApple Inc. this week continued to expand its national television ad campaign for the iPhone, recently adding an eighth spot into the rotation on network television.
The dialog of the commercial, which is available for viewing below, is as follows:
"All these years... you've gone through the day without e-mail like this in your pocket. Or stock updates like this in your pocket. Or Internet like this in your pocket. And you survived. The question is, 'How?'"
The new ad arrives less than a week after Apple began airing two similar spots, titled 'Instead' and 'Amazing."
Thus far, all of Apple's iPhone television spots have followed the same general theme, which depicts an iPhone in the hand of an actor as a narrator offers subtle suggestions to the viewer.
Malcolm Owen
Oliver Haslam
Andrew O'Hara
Wesley Hilliard
William Gallagher
Christine McKee
27 Comments
The best bit is that all the stocks showing in the widget, including AAPL, are green, showing gains. So I guess the ad must have been filmed a while back!
"The question is - how?"
That does sound a bit retarded...
That music track is really starting to irritate me. Why do they have to use the same one for every single ad?
There are some nice features there though. I just wish they'd push the boat out a bit more. It runs OS X and these improvements don't show anything near what it's capable of. One thing I've always hated on mobile devices is not having a filebrowser. If I want to delete a file, I want to see the file on the device, I don't want to find a specific app to manage each file type. Put a Finder on it.
Apple, bring full Office 2004 to the iPhone and in particular full PowerPoint and Keynote and we will buy tons for our University. Or even better, bring that to the iPod without phone capabilities. In fact, we do not need the phone but the true and full Mac OS X inside! We want the full Mac computer in our hands!
Zunx, what's the point of having a full version of MS Office on the iPhone? What are the use cases for Word or Powerpoint? For example, what are you going to use to project the presentation off the iPhone?
I'm not bagging on you, just want to know more about how those would be used.