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Apple to begin work on first retail store in France

Apple will soon be free to move into a high-profile space in Paris that's expected to become home to the company's first retail store in France.

Construction on the store may begin after December 13th, when the existing Résonances retailer at the Carrousel du Louvre underground shopping mall vacates its space and moves to another location in the mall.

A large poster has appeared on the front of the store to announce the retailer's move, and attendants at the shop reportedly confirm the Mac maker to be the new lessee.

The Carrousel is adjacent to the main entrance for the famous Louvre Museum, which hosts over 8 million visitors a year. It's also one of the few shopping venues in the country allowed to be open on Sundays.

The future Apple store will reportedly occupy 7,700 s.f. on two levels at the Carrousel, in spaces #15 and #33 beneath the iconic glass pyramid entrance.

Construction on the Apple store could be extensive, including a glass staircase to connect the two now-separate spaces.

The store, which could open by Fall 2009, would come two years after informal estimates by chief executive Steve Jobs. Several years ago, he told a shopper at the Apple Store Regent Street in London that Apple would open its first retail store in France "in 2007."

Gary Allen is the creator and author of ifo Apple Store, which provides close watch of Apple's retail initiative. When Gary isn't busy publishing news and information on Apple's latest retail stores, he finds himself hanging out at one.



13 Comments

satchmo 23 Years · 2197 comments

I'm frankly surprised there hasn't been one already.
Doesn't France hold some sort of MacWorld type show every year?

pxt 16 Years · 683 comments

This should do wonders for the Louvre.

johnny mozzarella 18 Years · 1818 comments

Quote:
Originally Posted by PXT

This should do wonders for the Louvre.

It could serve as its new Modern Art & Design Museum (and gift shop).

johnny mozzarella 18 Years · 1818 comments

Quote:
Originally Posted by satchmo

I'm frankly surprised there hasn't been one already.
Doesn't France hold some sort of MacWorld type show every year?

Its all about location and making a big splash.
Apple wants its first store in the country to be in the most high trafficked location possible and they are willing to wait for such a spot to open up.
Once they get the first store set up and get managers and employees trained, they can then start to expand out into the suburbs.

Check out this picture from the grand opening of the first store in Germany.
About 4000 people showed up!
http://www.panoramas.dk/2008/apple-store-munich.html