AppleInsider Staff
By the end of the year, Apple will have shipped an estimated 2 million iPhones to corporate accounts, according to a new report from Deutsche Bank. As first noted by Fortune Brainstorm Tech, that would give Apple a projected 7 percent share of the enterprise smartphone market, well up from the 2 percent share in 2008.
Exclusively enterprise use still remains just a sliver of total iPhone adoption, though. Of 25 million iPhones cited in the Deutsche Bank study, about 17 million are for consumer use. The remainder — just over 5 million — use their iPhone for mixed personal and business use.
Apple's progress in the business world is cited in part because of an October report from J.D. Power and Associates, which found the iphone to be the top smartphone for both consumers and business users. Apple topped all other business smartphones with a score of 803, ahead of second-place BlackBerry with 724.
Another asset for the iPhone is its large library of applications, as well as its virtual keyboard. While the touchscreen keyboard has been cited by many as a reason businesses avoid the iPhone, the report said that the perception that physical keyboards are necessary is a "fallacy."
In June, Apple started to be more aggressive in courting potential enterprise customers when it released a guide to help system administrators deploy iPhones throughout large businesses.
Charles Martin
Malcolm Owen
William Gallagher
Christine McKee
Wesley Hilliard
47 Comments
The data seem to conflate 'enterprise' and 'business'. I view the former as large companies, while the latter as all businesses, including mom-and-pop types. I'll bet that a sizable portion of the 'consumer' segment is small businesses (e.g., proprietorships).
That's great new for marketing niche. However, they still need to make improvements to tackle the RIM market.
Although not being a Fortune 500 business, I would much rather use an iPhone over BB or anything else for my business. While I want to succeed in my self employed business, I don't take myself too seriously. Kind of like the "I'm a Mac" relax look versus the "I'm a PC" stodgy business suit look.
Also, I'd rather have a company like Apple that is constantly improving the coding of the phone's OS. Others like RIM probably update their OS but I wonder if it is to the same extent as Apple.
Finally, the chart and numbers is going in the right direction. I'd say give it time.
Exclusively enterprise use still remains just a sliver of total iPhone adoption, though. Of 25 million iPhones cited in the Deutsche Bank study, about 17 million are for consumer use. The remainder -- just over 5 million -- use their iPhone for mixed personal and business use.
I believe 17+5=22, not 25 million. Or am I misreading something?
how many are actual BB converters?