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Apple drops Mac mini prices internationally

Apple on Tuesday reduced the price of its Mac mini line of desktops in markets not priced in U.S. dollars, providing a discount to international shoppers on both the standard Mac mini, as well as the server option.

The price changes, first discovered by Macerkopf.de (via Google Translate), were reportedly confirmed by Apple to impact all international sales of the device. For example, the entry-level machine was dropped by 100 euros to 709 euros, while the Mac mini with Snow Leopard Server is now 999 euros, reduced from 1149 euros.

In the U.S., the prices direct from Apple are unchanged: the entry-level Mac mini still costs $699, while the server edition runs $999. Both models ship within 24 hours.

In June, Apple released a new, unibody Mac mini that added HDMI output and support for Secure Digital Extended Capacity flash memory cards. The tiny hardware, just 1.4 inches tall, is Apple's compact desktop Mac.

The machine also has improved energy efficiency, which has led Apple to pitch it as the most affordable Mac in terms of both price and power costs. For $699, customers get a Nvidia GeForce 320M graphics processor, a 2.4 GHz Intel Core 2 Duo Processor, 320GB hard drive, and 2GB of RAM.

Reduced prices on the Mac mini are also available to readers who use AppleInsider's Mac Pricing Matrix, also included below:

In addition, Apple also slightly reduced prices of the MacBook and MacBook Pro in Germany. The white unibody MacBook is now 999 euros (from 1015 euros), while the 13-inch MacBook Pro is 1149 euros (from 1166 euros).



66 Comments

saarek 16 Years · 1586 comments

Well that at least puts the machine closer to the US price, still more expensive but not nearly as bad as usual.

I wonder if the Mac Mini didn't sell well in the UK and elsewhere due to the rip off pricing.

Hopefully the pricing will spur on good sales and Apple might decide to price their other machines at equivalent dollar pricing rather than profiteering.

katastroff 17 Years · 103 comments

it's just an adjustment for the exchange rates.

onhka 15 Years · 1024 comments

Quote:
Originally Posted by saarek

Well that at least puts the machine closer to the US price, still more expensive but not nearly as bad as usual.

I wonder if the Mac Mini didn't sell well in the UK and elsewhere due to the rip off pricing.

Hopefully the pricing will spur on good sales and Apple might decide to price their other machines at equivalent dollar pricing rather than profiteering.

Let's see. Your corporate taxes are higher. In fact, basically all your taxes, doing business and the cost of goods & services are higher in the UK than in the US. And as long as you can, for an example, get a hip replacement for free while your American counterpart is doling out $50,000, it will always be.*

Your contention that Apple is practicing profiteering is FUD.

* Let's be clear that the cost of health care is not the only contributor to the issue. There are a lot of other differences that makes the US look a lot greener when looking out their trailer windows or vice versa for those that had to look out the from the towers of London.

tonton 23 Years · 13668 comments

Quote:
Originally Posted by AppleInsider

Apple on Tuesday reduced the price of its Mac mini line of desktops in all markets not priced in U.S. dollars, providing a discount to international shoppers on both the standard Mac mini, as well as the server option.

No change in HK Dollars at the HK store. The writer of the article should get their facts straight.

1stmac 16 Years · 8 comments

Quote:
Originally Posted by tonton

No change in HK Dollars at the HK store. The writer of the article should get their facts straight.

No change here in Singapore as well ...