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Tuesday, April 12, 2011, 04:00 pm PT (07:00 pm ET)

iPad eating up use of PC, TV, radio, book reading

The impact of Apple's iPad is already being seen in the slowing PC consumer market, but a new survey by Google's AdMob indicates iPad use is taking the place of a wide variety of other activities.

The survey of 1,400 tablet users was conducted by Google's AdMob subsidiary, which consistently referred to those interviewed as being "tablet users" rather than iPad users.

"Tablets are growing in popularity and changing the way that we consume content," the report noted. "People are spending considerable time with tablet devices and using them to play games, browse the web and search for information. Growth in the tablet market is only accelerating with companies releasing new products, and media companies and developers creating content specifically for these new devices."

The report did not note that more than 65,000 unique titles are available for Apple's iPad, while around two dozen are available for Google's Android 3.0 Honeycomb tablet platform. The report also did not break down if any of the 1,400 users surveyed were using a tablet other than an iPad.

The survey did report that 68 percent spent at least an hour on their tablets each day, and that 82 percent said they primarily used them at home.

Only 28 percent said their tablet was their primary computer, but 77 percent said that their desktop or laptop usage decreased after they started using a tablet.

More than half said they spend more time on their tablet than listening to the radio or reading books, while more than a quarter said they spent more time on it than their computer, and a third said they now use their tablet more than they watch TV.