Daniel Eran Dilger
The survey of 1,400 tablet users was conducted by Google's AdMob subsidiary, which consistently referred to those interviewed as being "tablet users" rather than iPad users.
"Tablets are growing in popularity and changing the way that we consume content," the report noted. "People are spending considerable time with tablet devices and using them to play games, browse the web and search for information. Growth in the tablet market is only accelerating with companies releasing new products, and media companies and developers creating content specifically for these new devices."
The report did not note that more than 65,000 unique titles are available for Apple's iPad, while around two dozen are available for Google's Android 3.0 Honeycomb tablet platform. The report also did not break down if any of the 1,400 users surveyed were using a tablet other than an iPad.
The survey did report that 68 percent spent at least an hour on their tablets each day, and that 82 percent said they primarily used them at home.
Only 28 percent said their tablet was their primary computer, but 77 percent said that their desktop or laptop usage decreased after they started using a tablet.
More than half said they spend more time on their tablet than listening to the radio or reading books, while more than a quarter said they spent more time on it than their computer, and a third said they now use their tablet more than they watch TV.
Oliver Haslam
Christine McKee
Malcolm Owen
William Gallagher
Amber Neely
Andrew O'Hara
24 Comments
I've only had one for five days now, but I definitely use it way more than anything else. I'm sure over time I'll relax and prolly use it a hair less than my phone, but it's definitely the most fun of any of the electronics I've owned (iPhone, mbp, ds, 360, wii, ps3, etc.)
I use it instead of paper books... But I read a LOT of books on my iPad.
I use it instead of a television... But I watch television shows and movies on the iPad.
So it hasn't really decreased the amount of time I spend reading (probably increased it), but would that time be counted as "playing with the iPad" or as "reading"?
It's only a matter of time before tablets are the number one device people use. It will be a few years before everybody will get to experience one. In three years tablets will be the number one device used. It might be even less time.
People can get their new tablets and not upgrade their older desktop or laptop computers. They won't really need to upgrade them. The old computers can be used for the more difficult tasks when they are needed. The remainder of the time people will be using their tablets on the go.
If you aren't a movie editor or an engineer do you really need to upgrade computers very often to ensure compatibility with newer hardware? The only really new things coming out are Thunderbolt and SSDs. Those aren't needed to run older programs, so people can keep their old hardware and just get newer tablets as their latest and greatest things. The old computers will last for six or more years, maybe more since they won't be getting used as often as the tablets.
Can anybody tell me an App that he or she recommends to get rid of Admob adds? My iPhone is jailbroken.
I use it instead of paper books... But I read a LOT of books on my iPad.
I use it instead of a television... But I watch television shows and movies on the iPad.
So it hasn't really decreased the amount of time I spend reading (probably increased it), but would that time be counted as "playing with the iPad" or as "reading"?
You are probably typical of those saying it has replaced TV time. It's sad because Networks don't get it, they see dwindling ratings & think they need to pull back their digital content & lock things down more. It doesn't move people back from using their Tablet to watching TV again, just causes them to do other things on their tablets & then Networks loose out even more than if they just embraced the digital revolution. Sad that these people make more money than me, just a crying shame.