Twitter user Philip Bernstein posted a picture of the ad, which features an iPhone 4S displaying a list of San Francisco coffee shops and their corresponding star ratings below the quote "I could use a latte."
Underscoring the picture in the usual playfully terse Apple ad speak is the slogan: "You Speak. Siri helps. Say hello to the most amazing iPhone yet."
Despite still carrying the "beta" product designation, Siri has been touted as the iPhone 4S' standout feature since the device debuted in October 2011. The voice-recognition software sets itself apart from comparable offerings by being able to parse natural speech rather than having a user memorize keywords and phrases.
The print ad follows the same trend as Apple's Siri television ad blitz which continuously showcases the service's various capabilities and has made the virtual assistant the focus of almost every iPhone 4S commercial.
Apple's Siri print ad as seen in Rolling Stone magazine. | Source: Philip Bernstein via Twitter
A recent study found that some 87 percent of iPhone 4S owners use at least one of Siri's functions each month, whether it be sending a text or scheduling an appointement.
23 Comments
Why are people suing about Siri? They must have some terrible accents or perhaps they are asking theological questions and they don't like the responses Siri gives them. Did they expect Siri to do their college homework? I can understand suing over poor connectivity and dropped service.
How is this news?
Rolling Stone
?
A really has-been rag.
This is not accurate. These ads have been showing up in the New Yorker for more than one month.
This is news? There was one in a Popular Science magazine that I read like 2 months ago.