AppleInsider StaffThe spot, which reportedly first aired Monday on ESPN's Sportscenter, seems to be a Verizon-made commercial, though an abundance of Apple logos throughout make it an "official" Apple ad, reports The Next Web.
In the 30-second spot, Jackson uses Apple's Siri virtual assistant as he makes gazpacho, asking the voice-recognizing software for cooking directions, where to buy ingredients and to set timers.
Unlike Apple's recent ads, the entire commercial is music-free and without narration, which could mean that it wasn't produced by the company's advertising agency.
Apple previously used celebrities like Bono in iPod commercials, but ultimately moved away from high-profile hires to put focus on the product being advertised. As in the tech giant's latest iPhone and iPad ads, the device is the star while actors play small roles and are merely there to interact with the products.
Update: A second celebrity spot featuring actress Zooey Deschanel (via Mac Stories) has also begun airing. The commercial promotes Apple's Siri on the Sprint network.
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37 Comments
Does Siri respond "Dumbass, you don't cook Gazpacho, and there is nothing to time"?
As shown at the end, this is a Verizon TV ad, not an Apple ad. So, Apple still is not using celebrities in ads. Verizon is.
So, Apple still is not using celebrities in ads.
And that's for the best, I think. Their products already carry enough celebrity to them.
Well, maybe Jeff Goldblum again. For old times' sake.
I wonder if Siri knows what Marcellus Wallace looks like.
No no. This is the ultimate iPhone Samuel L Jackson Commercial.
http://www.youtube.com/watch?v=7Hn2YS0YYbI