Apple touts iPad versatility with new 'Do It All' commercial

Apple on Monday released a new commercial for the iPad that highlights the breadth of functionality that the device has.

The ad, which was posted to Apple's official YouTube channel, depicts an iPad user performing both entertainment and productivity-related tasks on the device.

"Send a note, stay informed, catch a show, make your point, make a memory, make a masterpiece, read something, watch something and learn something," the narrator says. "Do it all more beautifully with the Retina Display on iPad."

Apple announced its third-generation iPad with a Retina Display in March and began selling it soon after. The touchscreen tablet's new 2,048-by-1,536-pixel display is the main selling point of the device and has been featured in previous commercials.

The timing of the new ad is curious, as it coincides with rival Microsoft's announcement of a new Surface tablet. The Windows maker revealed on Monday plans to release both ARM-based and Intel-based tablets later this year. The Surface will compete not only with Apple's iPad, but also with Microsoft's own PC partners, who were given advance warning that Microsoft was building its own tablet.

34 Comments

splash-reverse 648 comments · 14 Years

About 12 years ago

Apple iPad - the 'do it all' device. Microsoft Surface - the 'want to be all' device* * A tablet or ultrabook? both ARM and Intel? Windows 8 and RT? Next, controller for 720?

iqatedo 1811 comments · 21 Years

Nicely understated - beautiful. All of my devices are pre-retina display but in constant use. Looking forward to getting up to date!

daharder 1580 comments · 15 Years

[quote name="IQatEdo" url="/t/150790/apple-touts-ipad-versatility-with-new-do-it-all-commercial#post_2130184"]Nicely understated - beautiful. All of my devices are pre-retina display but in constant use. Looking forward to getting up to date! [/quote] You'd likely be best to wait for the next version in hopes that they get the hardware better sorted out as the 'new' iPad offers little-to-no addional functionality over the iPad2, and as nice as the higher resolution display is, the compromises made to facilitate the new display hardly seem worth the exorbitantly long charge times or the disconcerting amount of heat it generates.

donvreug 32 comments · 15 Years

Quote:

Originally Posted by DaHarder You'd likely be best to wait for the next version in hopes that they get the hardware better sorted out as the 'new' iPad offers little-to-no addional functionality over the iPad2, and as nice as the higher resolution display is, the compromises made to facilitate the new display hardly seem worth the exorbitantly long charge times or the disconcerting amount of heat it generates.

None of which I have experienced with my iPad 3.

alfiejr 1520 comments · 17 Years

really, buying any new model gadget every year is silly, unless you are in the 1%. every two years makes sense for anything on a two year contract (= iPhone). computers/laptops, 4 years minimum is typical. tablets, i dunno yet, too new. i generally agree with your point, wait for a breakthrough hardware feature that you really want/need.