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Samsung vows to keep fighting Apple in memo to employees

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In an internal memo sent out to its employees on Monday, Samsung said it was "disappointed" to have been found guilty of patent infringement, but said the company will do its "utmost" to prevail in appeals against Apple.

The memo also states it is "regrettable" that the court's decision "caused concern among our employees, as well as our loyal customers." Apple was awarded $1.05 billion last Friday by a jury that found Samsung had committed patent infringement.

Samsung's statement to employees notes that a final ruling from the judge still remains, along with other "procedures." Among those is the appeals process that Samsung will presumably pursue to reverse the decision.

The company also issued a public statement last week calling the decision a "loss for the American consumer." The company claimed that the decision "will lead to fewer choices, less innovation, and potentially higher prices."

Apple, meanwhile, said the case was about "much more than patents or money," highlighting the company's "values" as the crux of the dispute.

"At Apple, we value originality and innovation and pour our lives into making the best products on earth," Apple said in a statement. "We make these products to delight our customers, not for our competitors to flagrantly copy."

Samsung's statement to employees on Monday predicted that Apple's litigation could backfire on the company.

"History has shown there has yet to be a company that has won the hearts and minds of consumers and achieved continuous growth, when its primary means to competition has been the outright abuse of patent law, not the pursuit of innovation," the memo reads.

The full Samsung memo to employees, posted to the company's official blog on Monday, is included below:

We initially proposed to negotiate with Apple instead of going to court, as they had been one of our most important customers. However, Apple pressed on with a lawsuit, and we have had little choice but to counter-sue, so that we can protect our company.

Certainly, we are very disappointed by the verdict at the US District Court for the Northern District of California (NDCA), and it is regrettable that the verdict has caused concern amongst our employees, as well as our loyal customers.

However, the judge’s final ruling remains, along with a number of other procedures. We will continue to do our utmost until our arguments have been accepted.

The NDCA verdict starkly contrasts decisions made by courts in a number of other countries, such as the United Kingdom, the Netherlands, Germany, and Korea, which have previously ruled that we did not copy Apple’s designs. These courts also recognized our arguments concerning our standards patents.

History has shown there has yet to be a company that has won the hearts and minds of consumers and achieved continuous growth, when its primary means to competition has been the outright abuse of patent law, not the pursuit of innovation.

We trust that the consumers and the market will side with those who prioritize innovation over litigation, and we will prove this beyond doubt.



76 Comments

ifij775 12 Years · 470 comments

Denial...that always works. *sarcasm*

quadra 610 16 Years · 6685 comments

Damage control. 

 

MUST SAVE FACE, and so on. Seen it before . . . .     *yawn*

 

But really, what else were they gonna say? This is the last scraps of what little honour they have left in front of their employees and the tech industry at large. Though I doubt the average consumer - outside of those in the jury - knows or cares. This wasn't about consumers, anyway. It was, in broad terms, about property rights. 

jdw 18 Years · 1457 comments

Samsung's leadership apparently consists of a gang of blithering idiots. They are found with their hands in the copy machine and all they have to say is that Apple lacks innovation? The previous poster is spot on. Samsung is so delusional it's down right scary.

haar 13 Years · 563 comments

it is actually a we are not losers and we will Continue... business as usual (BTW, Valuable employees, due to the loss you will have the option to work four hours longer or take an equivalent pay cut". LOL

lilgto64 19 Years · 1146 comments

Quote:
 The company claimed that the decision "will lead to fewer choices, less innovation, and potentially higher prices."

 

Translation:  The company claimed that the decision "will lead to fewer Samsung branded choices, less innovative products from Samsung, and potentially higher prices on Samsung products."