AppleInsider Staff
A new study released by Piper Jaffray on Tuesday notes the iPhone is once again at the top of the heap for U.S. teens, with 48 percent owning a version of the smartphone, while 62 percent said they planned to make the Apple handset their next phone.
As noted by Fortune, Piper Jaffray's 25th bi-annual teen survey (PDF link) found Apple's iOS devices to be the most desirable telecom products, outperforming offerings from manufacturers using Google's Android operating system.
The wide-ranging survey, which includes metrics on everything from dining preferences to fashion, polled 1,600 teens from high-income and 3,600 teens from average-income families in classroom visits and electronic surveys.
Key findings:
- 59% of teens say they are likely to buy an iOS device (unchanged from fall) and 21% are likely to buy an Android device (was 20%)
- 48% of teens already own an iPhone, compared with 40% last fall
- 62% of teens plan on making an iPhone their next mobile device (flat vs. fall 2012)
- 23% expect to buy an Android phone, up from from 22% last fall
According to the study, 91 percent of teens said they plan on buying a smartphone for their next high-tech device, a number up from 86 percent last spring and 90 percent last fall.
As for tablets, 51 percent of respondents said they already own one, up from 44 percent last fall. Apple's iPad saw a decrease in marketshare, dropping from 72 percent to 68 percent, though 68 percent of teens said they plan to buy the device.
Apple appears to have a firm hold on the teen community, and while Android made some slight sequential gains, the overall market appears to be skewed toward iOS.
Christine McKee
Malcolm Owen
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Amber Neely
29 Comments
Looking at the "What OS is likely to be on your next phone" numbers, what is the 2% Other? I know I'm forgetting something obvious -- but I just can't think of what it is.
[quote name="AaronJ" url="/t/156888/nearly-half-of-all-u-s-teens-own-an-iphone-62-percent-plan-to-buy-one#post_2307651"]Looking at the "What OS is likely to be on your next phone" numbers, what is the 2% Other? I know I'm forgetting something obvious -- but I just can't think of what it is.[/quote] Symbian? Bada? (remember, a significant percentage said that they are planning to buy a non-smartphone). It is also possible that a couple percent are giving erroneous answers that were not caught by the survey people. For example "Ice Cream Sandwich" or "Jelly Bean" as the OS name.
Love these results. Another "analyst" comes away from the Apple scoreboard with egg on his face. The latest, Tom Keene. From about a month ago: "What I see is a generational divide, is that true? Older people use iPhones, younger people use Samsungs." Gong! Where's the hook?! Read more: http://www.businessinsider.com/samsungs-galaxy-phone-is-for-young-people-2013-3
It is also possible that a couple percent are giving erroneous answers that were not caught by the survey people. For example "Ice Cream Sandwich" or "Jelly Bean" as the OS name.
Oh, of course. Thanks.
I haven't had dinner yet -- brain is not entirely functioning, clearly. :)
They should say the teens plan on asking their parents to buy them the devices in most cases.