AppleInsider Staff
Weekend discounts on Apple's personal computer family continue this month, as Apple works with partners like big-box retailer Best Buy to push sales of Macs in the face of weak global demand, and a bearish outlook for the consumer PC business in general.
Both Best Buy and Amazon have cut MacBook Air prices by $100 and iMac prices by $150 for Mother's Day. They represent the lowest prices ever on the new 21-inch iMac models, and the lowest overall prices on MacBook Airs since January. Both deals are expected to end late Saturday and are valid on Apple's standard retail SKUs.
For custom configurations with more memory and storage, MacMall is offering AppleInsider readers an addition 3% off its already reduced pricing when you use the links in our Apple Price Guides and then apply Promo code APPINSDRMWB38717 on the MacMall product page. The same coupon code works on all MacBook Airs and MacBook Pros sold by MacMall, with the exception of some closeout models. It's also worth noting that B&H, which resumes taking orders at 9:15 PM EDT this evening, has joined Best Buy and Amazon in further discounting some models and therefore currently offers the best pricing for all MacBook Airs that are bundled with 3-years of Apple Care, according to our AppleCare Price Guide.
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17 Comments
I was curious if BB was selling the new iMacs at this point (I seem to remember them woefully behind on getting the new kit). I ended up seeing the high satisfaction rate of buyers so I read some of the reviews. I don't come across too many switcher stories these days so those reviews were refreshing. Still, I think Apple is dropping the ball with marketing the Mac, especially since the Windows 8 fiasco gave them a great in.
That headline would be more interesting if you omit the "10%" part and it simply read [B]Best Buy, Amazon knock off Apple's MacBook Airs & iMacs for Mother's Day[/B] And yet it's only an "unhealthy obsession with thinness" when Apple does it.
I wish that Apple would occasionally give lower prices in the UK. They could give 10% off here & still make the same amount that they sell the equipment for in the US
[quote name="SolipsismX" url="/t/157481/best-buy-amazon-knock-10-off-apples-macbook-airs-imacs-for-mothers-day#post_2325444"]I think Apple is dropping the ball with marketing the Mac, especially since the Windows 8 fiasco gave them a great in.[/quote] THIS - is a mystery to me. Maybe they are waiting for next OS, but now is the time, really. Maybe they'll ramp it up towards end of summer.
[quote name="paxman" url="/t/157481/best-buy-amazon-knock-10-off-apples-macbook-airs-imacs-for-mothers-day#post_2325519"] THIS - is a mystery to me. Maybe they are waiting for next OS, but now is the time, really. Maybe they'll ramp it up towards end of summer.[/quote] I'd also like to see Apple leverage their OS by making Mac OS X free for all Mac users until the HW is too old to get the new OS. This would b a value added to all Mac purchases but it would also allow Apple to save money by having to support to fewer older OSes by getting more people updating more quickly. I can be completely sure but it seems to me this would be a win-win for Apple.