Tuesday, October 08, 2013, 04:06 pm PT (07:06 pm ET)
Piper: More than half of teens own an iPhone, iPad immensely popularApple's iPhone and iPad remain popular among young people, according to a new study that shows the iPhone in the hands of more than half of American teens.
The new figures come from Piper Jaffray analyst Gene Munster, who found that the iPhone represented nearly 55 percent of all phones used by teens in the United States. That figure is up seven percentage points from the last Piper study conducted in April of this year. Also, 65 percent of teens said they planned for their next phone to be an iPhone, up from 62 percent in April.
65 percent of teens said they planned for their next phone to be an iPhone, up from 62 percent in April.
The iPad also enjoys considerable popularity among American teens, with 68 percent of tablet-holding teens reporting that they own an iPad. Among tablet-owning teens, 60 percent reported they owned a full-size iPad, while eight percent reported owning an iPad mini. Those teens saying that they plan to buy a tablet in the next six months are overwhelmingly future Apple buyers, with the iPad holding a 64 percent share.
The results, while already positive for Apple, indicate that the iPad maker may still have room to grow. Nearly half of teens do not yet own a tablet, though that number shrank five percentage points over the past six months. Should those teens hold to their survey responses, Apple's market share among young people is likely only to increase.
Piper Jaffray's survey is built on interviews with thousands of teens from high-income families (household income above $104,000) and similar visits with more teens from average-income families ($54,000). The study had a total participant pool of 8,643.
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