AppleInsider Staff
Apple on Tuesday rolled out a revamped Online Apple Store with flourishes of red and a new "Top Valentine's Gifts" section catering to shoppers looking to buy something special for their significant other this Feb. 14.
Aside from a few minor graphical revisions and new promotional text for products like the iPad Air ("Love is in the Air"), Apple's online storefront remains largely unchanged from its usual appearance.
As with the Online Apple Store's special holiday redesign, Tuesday's Valentine's Day revamp also features a section where customers can plan out their purchases to ensure arrival by Feb. 14. For example, all iPhone orders must be placed by Feb. 5 to guarantee on-time arrival when using the free shipping option, while buyers planning to use next-day air can wait until Feb. 11. Similar deadlines are available for iPads, Macs, iPods and accessories.
In addition to the website tweaks, Apple pushed out an update to its Apple Store app for iOS, which also features a Top Valentine's Gifts section.
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5 Comments
In 2014, Apple still needs to take the store offline to change marketing material?
Are people really that generous on Valentine's Day or is this just wishful thinking by Apple? I've heard of giving flowers or chocolate but not an iPad.
[quote name="ascii" url="/t/161785/apple-updates-online-store-apple-store-app-for-valentines-day#post_2463965"]Are people really that generous on Valentine's Day or is this just wishful thinking by Apple? I've heard of giving flowers or chocolate but not an iPad.[/quote]hmm...seems to me all they did was change the theme of the site for valentines day. :\
No.
[quote name="John.B" url="/t/161785/apple-updates-online-store-apple-store-app-for-valentines-day#post_2463941"]In 2014, Apple still needs to take the store offline to change marketing material?[/quote] Taking the store offline [B]is[/B] marketing material. They like to surprise people. Sometimes the surprise isn't what you expect: [VIDEO]http://www.youtube.com/watch?v=VhO-OE931D4[/VIDEO] Apple goes through the same routine when a new product comes out but sometimes you just get socks.