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New Apple TV sales start on Oct. 26, ships next week, Cook says

During an interview at this year's WSJD Live conference, Apple CEO Tim Cook announced Apple TV will be available for purchase next Monday and should start shipping out to buyers at the end of the week.

After announcing a fourth-generation Apple TV in September, Apple is ready to start sales next Monday ahead of shipments that same week. The company promised to start shipping units out by the end of October.

Speaking on Apple TV's potential for industry disruption, Cook said "linear TV" like cable is going away, to be replaced by streaming platforms capable of delivering premium programming and content directly to consumers. For example, HBO currently offers a piecemeal over the top service through Apple TV.

"This is the foundation of the future of TV," Cook said.

The fourth-generation Apple TV sports Siri virtual assistant support with deep search functionality, a dedicated App Store and onboard storage. Users will be able to query Siri via an all-new touchpad remote control with embedded microphone and motion sensors, the latter hardware supporting third-party games and app GUIs. Powering the new set-top streamer is a beefed up A8 SoC.

Apple TV pricing starts at $149 for a 32GB model, while a 64GB version will be available for $199.

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184 Comments

boltsfan17

said about 8 years ago

Finally! Now I hope the Plex App is available at launch.

rogifan

said about 8 years ago

These interviews with Tim Cook are so boring. We all know the questions that will be asked. We pretty much know what his answers are going to be and what questions he won't answer (e.g. questions about an Apple car). So far tonight we got a question on Apple Music, a question on ?Watch, a question on ?TV, a question on iPhone innovation (buying into the stupid meme that "s" cycle phones are just minor improvements), a question on cars, on Apple retail and on privacy. And with the privacy question no one seems to be pushing back on the trade offs. I wish someone would push Cook on that because there definitely are trade offs and if people had the choice I think some would choose a Google Now/Google on Tap experience. They would be willing to make that trade off. But Apple makes that choice for you. And the choice right now is an inferior experience. The only news made tonight was that ?TV ships next week.

rogifan

said about 8 years ago

Can someone explain why the iPhone 6s supports 4K video recording, we now have 4K and 5K iMacs yet the ?TV doesn't support 4K (while competitor boxes from the likes of Amazon and Roku do)? That makes no sense to me other than Phil Schiller decided it needed to be held back so Apple had a reason for you to buy a new one in a couple years.

mac_dog

said about 8 years ago

[quote name="Rogifan" url="/t/189624/new-apple-tv-sales-start-on-oct-26-ships-next-week-cook-says#post_2793100"]These interviews with Tim Cook are so boring. We all know the questions that will be asked. We pretty much know what his answers are going to be and what questions he won't answer (e.g. questions about an Apple car). So far tonight we got a question on Apple Music, a question on ?Watch, a question on ?TV, a question on iPhone innovation (buying into the stupid meme that "s" cycle phones are just minor improvements), a question on cars, on Apple retail and on privacy. And with the privacy question no one seems to be pushing back on the trade offs. I wish someone would push Cook on that because there definitely are trade offs and if people had the choice I think some would choose a Google Now/Google on Tap experience. They would be willing to make that trade off. But Apple makes that choice for you. And the choice right now is an inferior experience. The only news made tonight was that ?TV ships next week.[/quote]I fell asleep mid-way into your 3rd sentence.

thewhitefalcon

said about 8 years ago

[quote name="mac_dog" url="/t/189624/new-apple-tv-sales-start-on-oct-26-ships-next-week-cook-says#post_2793107"] I fell asleep mid-way into your 3rd sentence.[/quote] With yours, I couldn't even be bothe [quote name="Rogifan" url="/t/189624/new-apple-tv-sales-start-on-oct-26-ships-next-week-cook-says#post_2793106"]Can someone explain why the iPhone 6s supports 4K video recording, we now have 4K and 5K iMacs yet the ?TV doesn't support 4K (while competitor boxes from the likes of Amazon and Roku do)? That makes no sense to me other than Phil Schiller decided it needed to be held back so Apple had a reason for you to buy a new one in a couple years.[/quote] It's really a poor decision as far as futureproofing goes. 4K sets are rapidly dropping in price; I saw one LG unit on sale recently for under $600; I paid that much for a 720p Bravia in 2008 (which I'm still using actually).

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