As Apple has expanded its retail presence in China, the number of knockoff locations falsely parading as official Apple Stores has declined in the city of Shenzhen, a new report reveals.
The total of fake Apple outlets in one of the city's electronics districts has fallen by a third from the more than 30 present in September, Reuters noted on Tuesday. Some of the shops have been replaced by unauthorized companies selling local smartphone brands such as Huawei, Xiaomi, Meizu, and Oppo. A saleswoman at one store still serving Apple products commented that iPhone sales had dropped to half of October levels.
Though the report suggests that the decline in fake Apple stores may be attributed to less interest in the company's products, it's also possible that the iPhone maker has instigated a local crackdown on vendors exploiting its brand. Another factor to consider is the ever increasing number of legitimate Apple Stores in China.
As of this week, Apple will open its 33rd official store in the country, with plans to have 40 locations by mid 2016. Despite rapid expansion in recent years, Apple still has a long way to go, as there are 53 Apple Stores in California alone.
It's also possible that such stores ebb and flow with the release of new Apple products. For example, last September it was said that counterfeit Apple stores were on the rise coinciding with the debut of the iPhone 6s.
12 Comments
Another sign that Apple is doomed. Analysts want to see growth in fake Apple stores and fake products, not too much a strong outlook for vaporware in the pipeline.
Real Apple stores mean the local officials have REAL Apple money to line their pockets: so the fakes get shut down.
Wow... it's incredible the amount of nonsense being spewed and bullshit opinions being implied as fact making it all sound like it's a negative for Apple.
they've all moved to the Buddhist kingdom of Bhutan. Spotted this on a channel 4 doc the other night. (not so sharp on the grab - buts its anApple Care sign on the video) Apparently there was a Microsoft store across the street but it closed after a few days because it was shite. Rockin Roll Mr Cook at 5! Biggest quarter in AAPL history. Back of the net!