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Rumor: Samsung trying to earn new iPhone supply chain slot with EMI-shielded NAND

South Korean electronics behemoth Samsung is reportedly attempting to claw back the lucrative iPhone NAND business from competitors with a new process for shielding the important flash memory from electromagnetic interference.

The company is working with U.S.- and Taiwan-based suppliers to develop a spray-on coating process for EMI shielding that meets Apple's standards, according to ETNews. Spraying the coating not only saves money, but also makes it possible to use more compact packaging for the modules themselves.

As chips shrink and logic boards become more tightly packed, the possibility of components interfering with one another increases. For this reason, Apple has moved toward more aggressive EMI shielding practices in an effort to avoid trouble.

Samsung was one of Apple's earliest partners, but lost its spot as a primary vendor of flash memory to fellow Korean firm SK Hynix more than four years ago.

In the interim, falling prices have combined with Apple's dominance of the mobile device industry to put a squeeze on the profits from Samsung's memory division. This has reportedly spurred the company to seek reconciliation with the iPhone maker.

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9 Comments

rob53 14 Years · 3350 comments

If Samsung really wants Apple's business (back), they should come up with a process that keeps hackers from reading NAND or any other memory device inside the iPhone. This would include bricking the NAND if someone tried unsoldering it or trying to read the component without it being connected to a proper circuit. 

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cpsro 15 Years · 3266 comments

I'm sure Hynix can implement a similar spray-on EMI shield. It sounds like an obvious technique.

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Rayz2016 9 Years · 6957 comments

rob53 said:
If Samsung really wants Apple's business (back), they should come up with a process that keeps hackers from reading NAND or any other memory device inside the iPhone. This would include bricking the NAND if someone tried unsoldering it or trying to read the component without it being connected to a proper circuit. 

If Samsung really wants Apple's business back they should cough up that big fat cheque they owe them for infringement.

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freerange 17 Years · 1597 comments

"

reconciliation"? Simple, put a gun to your head and pull the trigger. Short of that, find a moral compas and grow a conscience, after you pay ALL of the profits to Apple from your infringement.

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sflocal 17 Years · 6156 comments

If this is indeed true, I'm ecstatic to know that Samsung is wanting to bend-over in the hopes Apple gives it to them where it counts.  

I really hope Apple makes Samsung the absolute, border-line-at-death-bed last resort for any components.  Samsung has stolen from Apple left and right and obviously has zero issues with continuing that wretched behavior.

Samsung makes awesome components like memory and screens, but screw them.  There has to be a time where a message needs to be sent that you don't bite the hand that feeds you.

1 Like · 0 Dislikes