AppleInsider Staff
The Metropolitan Museum of Art's Costume Institute on Monday took the wraps off its 'Manus x Machina' exhibit — the focal point of this year's Met Gala — and Apple design chief Jony Ive was on hand for the introduction.
"Our goal has always been to try to create objects as beautiful as they are functional," Ive told a group of assembled journalists. Ive is one of the Apple-sponsored fundraiser's four hosts, along with Vogue's Anna Wintour, pop megastar Taylor Swift, and actor Idris Elba.
The exhibit, curated by The Met's Andrew Bolton, is a celebration of fashion as a form of art and technological expression. It traces the progress of process and technology, and "explores how designers are reconciling the handmade and the machine-made," according to the museum.
Apple — and Ive in particular — have long touted the traditional foundations of many of their products and tried to impress upon the public that they are objects created by people, despite being crafted by machines.
According to fashion journalist Jim Shi, Ive will not be the only Apple executive in attendance at the gala — chief executive Tim Cook is slated to join Wintour at her table.
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12 Comments
Why isn't he back in the labs giving me the product I want! Apple is doomed! /s
Investing money in new production lines for new phone design every year is ridiculous. People don't upgrade their phone every year. The companies doing it either aren't selling in high volume or are doing it because they need the attention. Look at cars. Honda Civic doesn't have a radical new design every year. Apple's laptops and desktops have had a classic design for years and Apple is selling more Macs than they ever have. If iPhone is in trouble it's not because there's not a new case design every year.
Btw, Tim Cook is also expected to be at the event tonight. Are people going to bitch about that too?
The smartphones are mature enough to allow this: durable outer shell and screen design which transcends years, and does not have to be replaced. Inner guts (processor, camera, storage, etc.) which can be upgraded every one or two years. Think of the money saved and the resources not wasted each year. That would be something indeed very refreshing. And you could do the same with cars. Many car's bodies outlast their engines and electronics. I think Tesla could do this better than all others.
A classic design should be as good as not to be changed every year. Sadly, the iPhone 6 design is not that. Maybe the iPhone 4 design language.