'Store' no more in rebranding of Apple retail outlets

Although the public might continue to use the old phrasing, officially Apple has dropped the term "Store" from its worldwide retail locations, visitors to the company's website have noticed.

The individual webpages for each shop now simply mention the company and the outlet's official name. "Apple Store The Domain," for example, is now "Apple The Domain." The global flagship in New York City has been renamed "Apple Fifth Avenue."

In a memo reportedly sent to retail staff, obtained by MacRumors, the company said that it is gradually phasing out the word "Store" both online and at the outlets themselves. Although the note mentions plans to start with new locations first, most if not all webpages have already been altered.

The change is presumably part of Apple's broader attempt to treat its stores as community spaces, where people can go to hear talks, listen to music, and get advice, help, and training. Some locations, most notably Apple Union Square, already feature spaces set aside for events.

50 Comments

cpsro 3236 comments · 14 Years

About 8 years ago

The worldwide web still says "Apple Store"
http://www.apple.com/retail/

rogifan_new 4297 comments · 9 Years

Makes sense as no one ever says I'm going to the Target Store or Walmart Store. But I think the website should say Apple - The Domain, or Apple, The Domain. That clearly identifies it as the store name, then location.

hittrj01 753 comments · 16 Years

Interesting. The newly updated app is still the Apple Store app.

VisualSeed 217 comments · 8 Years

rogifan_new said:

Makes sense as no one ever says I'm going to the Target Store or Walmart Store. But I think the website should say Apple - The Domain, or Apple, The Domain. That clearly identifies it as the store name, then location.

Well because Target and Walmart are not the product as well and are officially the names of the stores. I still add the words dealer or dealership after a car brad e.g. Toyota Dealership or Ford Dealer. I guess you could say "I'm going to Toyota" or "I'm going to Ford" but it sounds a lot less formal.

Most places just differentiate their online presence from their brick and mortar by specifically adding ".com"

ericthehalfbee 4489 comments · 13 Years

sog35 said:

So this is the type of amazing insight we are paying Angela Ahredts $100 million a year for.

worth it.

Stop lying. She made around $74 million in 2014 (mostly with stock options) and then around $25 million last year (again, mostly from stock options). So she's made $100 million in TWO years, and this is going to drop sharply for 2016. She hardly makes $100 million a year.