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Research shows intense interest in Apple MacBooks, even given long time since last refresh

Research data gathered in the summer of 2016 on interest in Apple's laptop lines suggest that any new release, despite the MacBook Pro having lain fallow for over a year, will generate both intense traffic and very high sales.




According to data collated by 1010Data, Apple holds the top spot online in U.S. brands by sale value, claiming a good portion of the $2.2 billion in sales this summer. The top five were rounded out by Dell, Asus, HP, and Lenovo.




Regarding online sales venues, Apple's website took the top crown as well. Apple and second place Dell seized 60 percent of online laptop sales, with Amazon, Best Buy, and Newegg next.




1010Data claims that while most of Apple's online laptop sales happen through Apple.com, about 20 percent are purchased through other vendors.

However, the research firm notes that Dell "just edged out" Apple in product views, given Dell's lower price points and wide array of products it has for sale. HP, Asus, and Lenovo seized the remainder of the top five.




As a whole, 1010data believes that the summer sales of laptops grew 12 percent year over year, possibly reversing a few years of losses to tablets like the iPad.

The data from 1010data's Ecom Insights Panel, which utilizes a number of sources of consumer spending data representing "millions of consumers" to provide an assessment of online and offline retail sales and market share.