Apple Music ranks ninth in 2016 Nielsen charts of most-used mobile apps

Apple Music was the ninth-most popular smartphone app in the U.S. this year in terms of average unique users, according to new Nielsen research data, despite it being heavily iOS-focused and of less use without a paid subscription.

The app picked up just under 68.4 million users in tracking between January and October, Nielsen said. That's an increase of 20 percent year-over-year, placing it above the Amazon app's 65.5 million.

All of the spots above Apple Music were controlled by either Facebook or Google, including apps like Gmail, Instagram, Messenger, and YouTube. Leading the pack was the core Facebook app, with over 146 million users — up 14 percent annually.

Apple Music does have a presence on both iOS and Android, but the service's global subscription base is only around 20 million. That would imply that many people are only briefly checking the app out without paying. It's installed by default on iPhones, iPads, and iPod touches, on which it also handles local music playback.

Nielsen separately said that iOS claimed 45 percent of the U.S. smartphone market by platform in the third quarter, still eclipsed by Android's 53 percent. Windows took 2 percent, while the soon-to-be-extinct BlackBerry platform managed just 1 percent.

17 Comments

red oak 13 Years · 1104 comments

About 7 years ago

There is a lack of depth in the reporting here. Where is iMessage, Apple Maps, App Store?

At least make somr effort to be curious and question the methodology

cali 10 Years · 3494 comments

red oak said:

There is a lack of depth in the reporting here. Where is iMessage, Apple Maps, App Store?

At least make somr effort to be curious and question the methodology

I was thinking the same.

Safari, Mail, iTunes...

I think default apps don't count. Apple Music being an exception because it's available on knockoffs.

AdamA11 8 Years · 2 comments

cali said:

red oak said:

There is a lack of depth in the reporting here. Where is iMessage, Apple Maps, App Store?

At least make somr effort to be curious and question the methodology

I was thinking the same.

Safari, Mail, iTunes...

I think default apps don't count. Apple Music being an exception because it's available on knockoffs.

YouTube, Google Maps, Googe Search and ... Are built in to android so I guess no they are just fake report or they forgot to include them.

red oak said:

There is a lack of depth in the reporting here. Where is iMessage, Apple Maps, App Store?

At least make somr effort to be curious and question the methodology

Yes indeed they are not including the other most used apps most people I know all over the world use application like: Snapchat, Whatsapp, iMessege or Messeges, Facetime and music (Apple Music requires a membership And some people prefer buying the songs).