Apple has launched a celebration of America's national parks, with awards and stickers for Messages inspired by national parks for workout rewards.
On July 15, Apple Watch users that complete a walk, run, or wheelchair workout of 3.5 miles will get the award and the stickers. The distance was selected, as the 3.5 miles matches a hike from Old Faithful to Mallard Lake in Yellowstone National Park.
"America's national parks are an inspiration to us at Apple, and we know they are as important to many of our customers as they are to us," said Apple's CEO Tim Cook. "Our goal is to leave the world better than we found it, so this July we're making it easier for anyone to help preserve the beauty of our natural, cultural and historical treasures."
From July 1 through 15, Apple is donating $1 to the National Park Foundation for every purchase made with Apple Pay at any Apple Store or through the Apple Store app in the United States. Proceeds will support the National Park Foundation's mission to help protect and preserve national parks through conservation projects and other initiatives.
9 Comments
I'm glad to see Apple doing this. The National Park's can definitely use more money since they are so underfunded.
That underfunding will not get any better in the foreseeable future. Already prices of fees and services have or are scheduled to increase, including the non-Senior Annual Pass increasing to $80. It has been six years since the last increases.
But without an additional $11B in funding, the increase in prices and fees in necessary. Without it the strains of Joni Mitchell and visions of Silent Running rave in my head.
I'm also happy to see Apple doing this, though I wish it applied to purchases made at the App Store, in some manner.
It's great that Apple is doing this - since we have a lunatic in the White House doing everything in his power to destroy the planet!