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AT&T promotions offer BOGO iPhone 7 or free iPad with DirecTV

Looking to capitalize on the popularity of Apple's products, AT&T this week launched two deals offering DirecTV and Next wireless customers a free iPhone 7 — with the purchase of a first iPhone 7 — or free iPad.

ATT Apple iPad iPhone deal

The buy one, get one free iPhone 7 promotion nets customers $650, minus $25 activation fee, in credit when both iPhones are purchased on the same AT&T Next account with associated DirecTV service. According to the fine print, the credit can be applied to cover the cost of a new 32GB iPhone 7. Alternatively, the $650 can be put toward the discount of any qualifying device priced up to $970.

A monthly postpaid voice and data plan is required for both handsets. New customers need to sign a 24-month agreement, while existing Next customers can take the opportunity to add the iPhone 7 to an eligible plan.

AT&T does not mention an expiration to the promotion, saying only that it is available for a limited time.

As for the iPad promo, AT&T is offering a free 32GB 9.7-inch iPad for existing Next customers who buy an iPhone and switch to DirecTV. To qualify, users need to upgrade to, or add, a new iPhone SE, iPhone 6, iPhone 6 Plus, iPhone 6S, iPhone 6S Plus, iPhone 7 or iPhone 7 Plus to their eligible plan, then purchase the iPad with two-year wireless service agreement.

Customers who are new to AT&T can purchase their iPhone with a Next plan, sign up for DirecTV and receive an iPad for $0.99.

Like the first offer, customers pay for the hardware in advance and receive a credit in two or three billing cycles. An alternate offer lets customers buy a 128GB 9.7-inch iPad for $99, after credit is applied.

The iPad bundle deal is available until Aug. 31.