Mike Wuerthele
Apple has started its holiday advertising blitz, with a new music-centric video featuring the AirPods, and the iPhone X and an enraptured couple dancing in the snow.
The video called "Sway" features a dancing couple sharing one set of AirPods. The pair dance to "Palace," by Sam Smith whose music has been featured by Apple in the past.
Apple's tag for the video is "move someone this holiday." Apple notes that the iPhone X is still subject to availability in the tail-end of the spot.
Real love is never a waste of time.
— Sam Smith (@samsmithworld) November 22, 2017
Such an honour for @Apple to choose 'Palace' to soundtrack their holiday advert. I hope you enjoy watching https://t.co/H87Xak5NfU
Charles Martin
Christine McKee
Oliver Haslam
26 Comments
Lame, uninspiring, overly romanticized, shallow and hollow.
It was amazing and cute until the end where they go back to playing gender roles.
The man isn't supposed to "harass" the woman and the woman is supposed to wait until the man makes the first move. So they both walk away from each other leaving a depressing finale to an otherwise great ad.
This would be perfect with a Megadeth song dubbed in. "This Day We Fight" or "Headcrusher" should suffice.
It crazy how people won’t let things just be, but will look to turn anything into a negative. In short Happy Holidays everyone.