Most of the rumors should come to an end soon, as Apple has finally set a date for its fall press event -- Sept. 12. Of course talk about the "iPhone 8's" features and even its name continued this week, joined by current events and word of the company's video plans.
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Everything you need to know:
- Expect to see three new iPhones and more on Sept. 12 > >
- The OLED-based "iPhone 8" should replace a home button with a "software bar" and new gestures > >
- The device might actually be called the "iPhone X" or "iPhone 8 Edition" > >
- Apple may be spending over $1 billion to create a dozen TV shows > >
- The company took a firm pro-net neutrality stance with the FCC > >
- Apple is fighting movie studios on the prices for 4K movies on iTunes > >
- The company raised somewhere over $3 million to aid Hurriance Harvey victims > >
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A roundup of all of our hottest stories this week:
Apple invites press to Sept. 12 event at Apple Park's Steve Jobs Theater for 'iPhone 8''iPhone 8' software bar expected to replace Apple's iconic home button with gesture controlsRumors rename 'iPhone 7s' to 'iPhone 8,' leaving moniker for Apple's $1000+ OLED model up for debateApple said to be eyeing Culver Studios as homebase for Hollywood production pushApple calls for FCC to keep 'strong, enforceable' net neutrality protectionsApple fighting movie studios to keep 4K films priced at $20 on iTunesApple closing Simi Valley store with no replacement ahead of 'iPhone 8' launchVideo: Everything you can do with the Apple PencilApple updates leadership page with new hires, shift in Siri lead to Craig FederighiApple's Cook, other CEOs call on Trump to keep DACA protections in placeHigh Sierra's APFS optimized for flash storage & SSD, incompatible with legacy HDDs and possibly Fusion DrivesRumor: Apple in early development of 5.85- & 6.46-inch OLED iPhones for 2018Apple raised more than $3M Hurricane Harvey relief, US Coast Guard using iPads in search efforts, Cook saysSquad of Apple car staffers jump ship to self-driving startup ZooxApple wins technical Emmy award for Apple TV Siri integrationAmazon Prime Video Apple TV app may not be ready for September launchApple gets further toehold in big business with iOS-focused Accenture enterprise partnershipApple's Cook collects nearly $90M in vested RSUs on strong stock performanceNYPD handcuffed by investment in Microsoft's Windows Phone, now switching to Apple's iPhoneSurfing, dancing, other new Apple Watch Workouts tipped in latest iOS 11 betaPictures of alleged 'iPhone 8' OLED screen, motherboard escape supply chain