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Amazon Prime Video Apple TV app may not be ready for September launch

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While an Apple TV app for Amazon Prime Video isn't news, a report is now claiming that the app may not see a rumored September launch.

According to a report published by Recode, sources are claiming that the app may not be ready in time. The provenance of the report isn't clear, nor is there any light shed on where the sources are deriving their information.

Sources within Apple not authorized to speak for the company noted to AppleInsider that there is not any announced timetable for the app beyond 2017. Additionally, we were reminded that CEO Tim Cook promised users would hear "a lot more" about tvOS 11 later in 2017.

Word of Prime Video coming to the Apple TV first leaked in early May with a report that claimed that Amazon and Apple were close to finalizing a deal. Until now, Apple customers wanting to watch Prime Video on devices beyond a Mac have had to rely on Amazon's iOS app, which includes AirPlay support.

It is not clear if the Apple TV client will integrate with Apple's "TV" app for tvOS. However, given that Cook announced the app was coming to the Apple TV right after discussing "TV" additions, it seems likely that it will.

Amazon ceased Apple TV sales in Oct. 2015, citing potential customer confusion over which streaming devices support Prime Video. An Apple TV client should see the set-top return to Amazon's marketplace.



18 Comments

zroger73 13 Years · 787 comments

It's ok..I've got it on my Tivo

Me, too, but it's slow to the point of being practically unusable. It feels like I'm trying to run Windows 10 on an Intel 80486 processor with 4 MB of RAM.

NY1822 8 Years · 620 comments

maybe they are waiting for Amazon to relist Apple TV's for sale on amazon.com so they can jointly announce the news, and for whatever reason Amazon is not ready

lkrupp 19 Years · 10521 comments

if there is a delay it's probably not because of coding issues. After all, the iOS app works just fine. So if it's delayed there's money or marketing involved... or bragging rights or something.

eightzero 14 Years · 3148 comments

Eh. I now have a "smart" TV with an amazon link thingy.