Apple has set yet another record in the financial markets today, with the trillion-dollar company hitting $230.00 during trading and achieving a new all-time closing high of $229.28 on October 2.
Opening at $227.25 from a previous close of $227.26, the price of AAPL quickly rose to $229, hovering close to $230 and briefly touching the figure. At the end of the trading day, the price per share finished at $229.28, beating the previous closing high of $228.36 on September 1, which itself was increasing the record $227.63 one day earlier.
The shift in stock price arrives approximately ten days after the release of the premium iPhone XS and iPhone XS Max, and two weeks before the release of the iPhone XR. The iPhone is a major revenue source for Apple, and early sales reports from analysts anticipate high shipment numbers by the end of the launch period of up to 80 million iPhones.
The new record is the latest in a number of financial events that have kept investors happy. One day after the July 31 quarterly earnings report, Apple's stock hit $200 per share for the first time since the company's stock split in 2014.
One day later, Apple became the first American company in history to achieve a market capitalization of $1 trillion. Currently, Apple's market capitalization lies north of $1.1 trillion.
Ahead of the launch of the iPhone XS, it was discovered Apple was the most-shorted company at $9.8 billion on September 10, the highest of any U.S. company.