Continuing a trend, the "One More Thing" Apple Silicon event web page hides an AR object, and looks similar to a MacBook opening its display.
The AR invite logo
When on the Apple event webpage, users can click on the Apple logo in the invite to enter an AR view on iOS and iPadOS devices. On macOS, users can download the file and view the animation in Quick Look.
Apple has added another nice AR graphic to its latest event invitation. @appleinsider pic.twitter.com/7t6y3vZHvh
-- William Gallagher (@WGallagher) November 2, 2020
The large Apple logo loops through an animation that looks similar to opening and closing a MacBook display. When open the colors of the invitation radiate outward like a bright and glowing screen. You can place the USDZ file and view it in 360-degrees in AR, which was introduced in an update in iOS 12.
Apple is expected to announce a new MacBook and 24-inch iMac using Apple Silicon Processors.