Tim Cook has revealed that the adoption rate of iOS 18.1 is far faster than it was for iOS 17.1 at the same time in 2023.
Tim Cook and the Apple Intelligence icon -- image credit: Apple Just ahead of its latest earnings call, Tim Cook has announced that the first indications of Apple Intelligence's success have come from the increased rate of updates.
"A really early stat, which is only three days worth of data," he told CNBC, "but users are adopting iOS 18.1 at twice the rate that they adopted 17.1 in the year ago quarter."
"It's a combination that 15 was stronger than 14 in the year... and 16 was stronger than 15," he continued. "Plus, keep in mind that the 15 Pro and Pro Max also run Apple Intelligence."
So Cook is at least suggesting that Apple Intelligence is prompting updates from both new iPhone 16 users and people remaining on the 2023 Pro models.
He gave no further detail, and it's not clear whether the increased adoption rate is global, or solely in the US. So far Apple Intelligence has only been released to the public in the US, where it came out on October 28, 2024.
Cook has also not mentioned adoption figures for the Mac. Apple Intelligence was released for US users of macOS Sequoia on the same day.
Tim Cook says users are updating to iOS 18.1 at twice the rate of iOS 17.1