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Apple confirms "Special Event" on September 5th

Apple Inc. will use a special media event on September 5th to introduce a new array of digital media offerings, according to digital invitations issued to analysts and members of the media Tuesday afternoon.

The invites, which arrived by e-mail, depict an enlarged CoverFlow interface with the caption, "The beat goes on." The wording appears to have been borrowed from the trailing line of The Beatles' final press release, which was issued by Apple Records on April 10, 1970, following the band's split.

"Spring is here and Leeds play Chelsea tomorrow and Ringo and John and George and Paul are alive and well and full of hope. The world is still spinning and so are we and so are you," read the 1970 Beatles release. "When the spinning stops — that'll be the time to worry, not before. Until then, the Beatles are alive and well and the beat goes on, the beat goes on."

Apple's event is scheduled to take place at the Moscone West in San Francisco on September 5 at 10:00 a.m.

Apple is widely expected to use the gathering to usher in a new breed of Mac OS X-based iPods. Additional announcements relating to the company's iTunes software and digital media download service are also expected.



134 Comments

bacillus 277 comments · 18 Years

Wow, I wonder what this could be. Fingers crossed they also introduce a SR based MacBook.

kim kap sol 2935 comments · 23 Years

Nah...I'm 100% sure it's new OS X-based iPods.

vinney57 1149 comments · 23 Years

Widescreen iPhone-style iPods baby. Yeah.

scharf_10 10 comments · 17 Years

I've never actually wanted this to happen before, but I'd rather this was delayed for a bit because im off to New York on October 1st, where I would save money on the new ipod (assuming it is released) and have it before anyone else here no doubt. But I know that i'll be too tempted to buy it here the day its available online. I can afford it quite easily, just prefer to buy it in New York. Never mind.

wally 211 comments · 18 Years

nah.... Steve is going to announce the new MacPro Mini. A headless iMac with SLI, (2) 512mb vid cards and 5 PCI xpress card slots for $999!

It's either that or a G5 Powerbook