With the iPhone 3G not even ten days old, virtually all of the Apple retail store stores open within the United States are without any examples of the device to sell on July 21st.
In California, the only Apple store with any iPhones is the Pleasanton store with only 16GB black examples, while New York City's Fifth Avenue store is the only one in all of New York state known to have any examples left, with just 16GB white models in stock.
Only a single Honolulu store and the Salem, New Hampshire store can also claim to have any units available, and each only lists one model as ready for Monday.
Apple has been continually resupplying its stores with new iPhones — in many cases on a daily basis — but has seen fewer and fewer of its stores touting next-day availability in the several days since the July 11th debut of the handset upgrade.
The company's own outlets are already seen as the bellwethers for looming American shortages. Sellouts first crept up in late March for Manhattan-area stores but quickly spread through the rest of the country and to AT&T locations in a matter of weeks.
For iPhone 3G, shortages manifested as early as launch day and have spread much more quickly than for the end days of the first model, with AT&T running dry of any guaranteed units before the first weekend was over.
Whether or not Apple's supply will meet demand in time to prevent a repeat of May's complete stockout is also far from certain. When grilled on an unprecedented spike in preorders, Britain's iPhone carrier O2 said it might take "some weeks" before it could satisfy enough of its customers on a regular basis.
103 Comments
I hope this is what they wanted.
Otherwise, the same-day, worldwide-opening of this highly anticipated product looks to be a rather bonehead move...
Well I blame China, for taking all the time to prepare for the Olympics and not making iPhones.lol
jk
I hope this is what they wanted.
Otherwise, the same-day, worldwide-opening of this highly anticipated product looks to be a rather bonehead move...
How is selling out a dumb move? They sold unbelievable quantities; probably as many units as they could manufacture. What were they supposed to do - wait until they could make more (and sell none in the meantime)?
Apple is now filling more and more Direct Fulfillment orders from AT&T since they gave them the shaft during launch day. My 16GB black iPhone 3G I ordered on launch day will finally be arriving tomorrow.
Apple just didn't prepare for demand. A worldwide launch sounds like a nice thing, but it's a logistical nightmare. The same with introducing colors at the launch of a new product. You run out of stock of one phone (16GB black) faster than others.
I really think they learned from this launch that a staggered release is the best approach and that they need to ramp up production for a while before any release.
I hope this is what they wanted.
Otherwise, the same-day, worldwide-opening of this highly anticipated product looks to be a rather bonehead move...
Or maybe they just misjudged demand. Anyway, how would a staggered launch be any better? That would mean some people get phones and other places get none. Or do you mean that America should have been first according to the "America is the centre of the universe" rule?
BTW, is it just me or is this article written in tortured English?