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Piper Jaffray says new MacBooks could be priced from $899

The stars are aligning for Apple to transition its 13-inch MacBook family into more of a premium product while simultaneously slashing prices on new models by as much as 18 percent, according to investment bank Piper Jaffray.

Reacting to Apple's announcement that it plans to hold a special notebook event on its campus next Tuesday, analyst Gene Munster told clients he believes the big news will surround a revamp of the company's entry-level MacBook line with prices starting at $899 or $999.

"We expect the new MacBooks to be cheaper. However, it is likely that the new MacBooks will be a more premium product (with new aluminum casing and gesture-based touchpad)," he wrote. "In other words, we expect the new MacBooks to be a meaningful upgrade with an average selling price 9 percent to 18 percent lower [than today's models]."

Similarly, Munster is also expecting a complete redesign of the 15- and 17-inch MacBook Pros, which are likely to carry an $1899 entry-level price tag. Among the new models' selling points will be a thinner design and more sophisticated gesture-based touchpad, he said.

While the analyst isn't expecting Apple to add a new product to its MacBook family, he believes the company will also use the event to update the specs of its ultra-thin MacBook Air. Expectations for a Mac with touchscreen technology should be sidelined for a later date, however.

"While we are confident that Apple will eventually bring its touchscreen technology from the iPhone to the Mac, we do not expect to see a touchscreen Mac this year," he told clients.

Munster maintained his Buy rating and $250 price target on shares of Apple, saying next week's event should serve as a catalyst for the company's stock price.



146 Comments

galley 968 comments · 18 Years

Man, am I glad I sold my Core Duo MacBook for $800 a few months ago.

polvadis 78 comments · 17 Years

Seeing how Apple operates thus far, for $899 you're gonna get 512mb or Ram, a CD-Rom, and and a 20gig hard drive. I personally think the specs for for their low end models, their "entry MacBooks", are completely ridiculous compared to what everyone else is selling at the same price point. But that's Mac. I am very curious to see what this release has to offer.

gregarious119 9 comments · 17 Years

I was skeptical it'd make it that high even when it was over 150. It may make it to $250...but I can't see it happening in the next 12-18 months.

abster2core 2501 comments · 18 Years

Quote:
Originally Posted by polvadis

Seeing how Apple operates thus far, for $899 you're gonna get 512mb or Ram, a CD-Rom, and and a 20gig hard drive. I personally think the specs for for their low end models, their "entry MacBooks", are completely ridiculous compared to what everyone else is selling at the same price point. But that's Mac. I am very curious to see what this release has to offer.

That has to be the most asinine and uncorroborated statement I have ever seen.

Best you troll elsewhere. We really couldn't give a rat's ass what you think