Thursday, March 26, 2009, 07:00 pm PT (10:00 pm ET)
Apple stores now selling iPhone 3G without a contractApple retail stores as of Thursday are selling unrestricted quantities of the iPhone 3G at the full, non-subsidized price of $599 for the 8GB version and $699 for the 16GB models.
The move follows AT&T's plans to sell one phone per customer at the full price for existing customers of its service. In Apple's case however, there is no limit on the number of phones a buyer can purchase, and no need to have an existing AT&T contract.
Activation can completed by the customer at home through iTunes.
While the phones are still technically locked to AT&T service, it is possible (but not supported) to unlock the phones for use with other mobile service providers. In the US, that is largely limited to T-Moble, although that GSM provider does not support the same 3G network the iPhone 3G needs to connect at faster than EDGE speeds.
Apple's change in sales policy comes as the company is working to sell off remaining inventory to prepare for the upcoming launch of the new 2009 iPhone, expected to be released around the middle of June, possibly at the company's similarly-timed Worldwide Developer Conference.
On Topic: Apple Retail
- Apple gobbling up retail market share as Radio Shack, Best Buy shrink
- Google's mystery barge ordered to stop construction work, leave San Francisco bay
- US Apple TV promotion includes $25 iTunes card as rumors of new model swirl
- Thousands show up for the opening of the first Apple Store in Latin America
- Apple promotes from within for new company-wide human resources leader