Prince McLean
The new 30 second spot, backed by The Blue Van's catchy tune "There Goes My Love," races through a variety of iPad features.
It quickly demonstrates browsing through photo albums with finger gestures, then shows how to download ebooks from the new iBook Store and using the new full screen versions of Mobile Safari and Apple's Maps application based on Google's Map service (below).
It also highlights the expanded version of the iPhone OS' email app, iTunes media playback featuring the movie "Star Trek," and a subtle mention of page layout and word processing within Apple's multitouch version of iWork's Pages app.
The fast-paced new ad then flashes through a rapid sequence of other apps including Maps and iTunes album playback to finish with the iPad's April 3 launch date.
The ad is available on Apple's Web site, but has not yet been added to the company's YouTube channel.
William Gallagher
Christine McKee
AppleInsider Staff
Chip Loder
Malcolm Owen
73 Comments
Just happened to walk past the TV when this ad was showing. Good stuff. Let the blitz begin!
The apps will make this thing great. The apps aren't here yet, so people can't see it--but in a years time this thing might well explode in popularity. It might take longer even, but the apps are the thing that will sell this device. That and we're just coming to a point in technology where the: "casual computer" needed to arrive.
Fast paced indeed. Didn't they get in trouble for iPhone adds that speeded up the process? I saw the add twice, but forgot to look for a speeded up disclaimer...
Still, was effective. Looked like fun!
In my not so humble opinion, the ad was Best Picture. Here's the ad...
http://www.apple.com/ipad/gallery/#hardware06
Apple has show new commercials at the Oscars for years