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Apple acquires iPad trademark from Fujitsu

Apple obtained the "entire interest" in the iPad trademark from Fujitsu last week, according to a filing published by the U.S. Patent and Trademark Office.

As reported by Patent Authority, Fujitsu Frontech North America Inc. assigned Apple the rights to the iPad trademark on March 17.

Fujitsu originally began using the iPad trademark in 2003 for its Windows CE-based handheld devices aimed at mobile Point Of Sale in retail (pictured below), a couple years after Apple introduced the iPod. The company was assigned the iPad trademark for a "hand-held computing device for wireless networking in a retail environment."

A USPTO examining attorney later refused Fujitsu's registration of the trademark in 2004 on the basis that the name was merely descriptive of the device. The company successfully contested the refusal.

Last spring, the USPTO notified Fujitsu that its iPad trademark application was "abandoned in full" because it failed to respond to a 2008 request within six months. Fujitsu then refiled the trademark application and it was "revived to pending status" last summer.

In September, Apple initiated proceedings challenging the validity of Fujitsu's trademark. The issue was repeatedly extended in October and December filings as the two companies deliberated the trademark rights.

The final resolution granted Apple the trademark just a few weeks before the iPad is scheduled to go on sale. It is not detailed in USPTO filings whether (or how much) Apple paid for the trademark assignment.



42 Comments

davegee 23 Years · 2680 comments

Just one MORE reason that Steve really needs to start dropping the 'i' from new products... Sure it can clearly be argued that its almost a 'brand' on its very own however everyone and their brother has used AND abused it TO DEATH and then back and then TO DEATH again.

So.. Apple... either start trademarking anything and everything you could possible imagine wanting a (tm) for in the next 10 or 20 years or move on already.. Things DO get stale after a while. \

dave k. 23 Years · 1173 comments

Quote:
Originally Posted by DaveGee

Just one MORE reason that Steve really needs to start dropping the 'i' from new products... Sure it can clearly be argued that its almost a 'brand' on its very own however everyone and their brother has used AND abused it TO DEATH and then back and then TO DEATH again.

So.. Apple... either start trademarking anything and everything you could possible imagine wanting a (tm) for in the next 10 or 20 years or move on already.. Things DO get stale after a while. \

Agreed. Apple has to stop wasting money on these kinds of things.

island hermit 14 Years · 6214 comments

Quote:
Originally Posted by Dave K.

Agreed. Apple has to stop wasting money on these kinds of things.

You're right. Steve obviously has no idea what he's doing and it shows in Apple's quarterly reports and in the stock price.

quadra 610 16 Years · 6685 comments

Quote:
Originally Posted by DaveGee

Things DO get stale after a while. \

Numbers, please.

Every shred of material evidence points to the continued (and growing) effectiveness of Apple's "i" naming scheme.