The conference, held in San Francisco's Moscone West center, can only accommodate around 5,000 attendees. This year, the event's ticket prices rose from $1295 to $1599, and the dates were announced about a month later than the previous year, despite WWDC being scheduled for the same second week of June.
Apple's marketing graphics for WWDC 2010 and scheduled sessions indicate this year's conference will focus on iPhone OS 4, likely delaying any advanced preview of the next version of Mac OS X 10.7.
This year's annual Apple Design Awards will also focus exclusively on iPhone and iPad apps, without even a category for Mac entries. The event's IT track has also been discontinued to focus upon entirely software development.
In addition to releasing iPhone OS 4, Apple is expected to debut the next version of the iPhone at WWDC, with new iChat features supported by a front facing camera.
40 Comments
Was it an idiot at the New York Times that said that the WWDC would not attract as many people because of the iPhone theft/leak? Or an idiot from somewhere else?
I'd really like Apple to go to a bigger venue for this next year than jacking up the price again. 5000 attendees is too quaint for the popularity of OS X development these days.
Was it an idiot at the New York Times that said that the WWDC would not attract as many people because of the iPhone theft/leak? Or an idiot from somewhere else?
An idiot, that is certain. One could argue that anyone who pays $1,600 just to see the next iPhone announced on stage is an idiot, but there are certainly reasons for people to do just that.
I guess concerns that developers would flee the iPhone OS walled garden in droves, because they can't submit Flash-generated shovelware apps, was exaggerated. Maybe Apple is creating an artificial shortage of WWDC tickets, in order to raise prices and make it appear popular.
Wow. That's great! Yet another RELIABLE indicator of Apple's real prosperity, which should far outshine in people's minds all the noise, gossip, FUD, whining, and BS from the press and all the shills posting on these threads.
I'm definitely going next year and will buy my tickets early.
Apple seriously needs to expand WWDC. The Mac and IT tracks should not have been excluded. I understand that Apple is short on developer resources to develop their products and attend these session as representatives of Apple but with over $40 billion in cash and cool products I'm sure they can hire a bunch more developers etc. I've heard James Gosling and many other Sun employees are looking for a new home as many of them don't like the Oracle culture. Apple should open their arms to them. James would be a huge win to come work at Apple - make him an SVP and if need be create a division around him.