AppleInsider reader Ryan was on-hand at Saturday's event in New York's SoHo neighborhood, and provided pictures and video seen below. The Apple Store at 103 Prince St. has been completely redesigned, and utilizes a 5,000-square-foot space that was formerly occupied by the U.S. Postal Service.
Apple's redesigned SoHo store now has more space for customers and employees, bringing it in line with Apple's other large, flagship stores found throughout New York City.
One major feature of the new store is a state-of-the-art theater with extra seating that will be used for events and workshops. The SoHo store also has New York's first Apple "Briefing Room," which will be used by the store's "Business Team."
The SoHo store also has a larger Genius Bar than before, making it easier for customers to get an appointment and receive help with their Apple products.
The first 3,000 customers who visited the new Apple Store's grand reopening on Saturday took home a free commemorative t-shirt. Customers lined up well ahead of time to be among the first to enter the store at 10 a.m.
While its popular SoHo store underwent major renovations, Apple went as far as building a temporary $1.4 million location in 2011 to service customers. The temporary location was housed in the same neighborhood on New York City's Greene Street.
25 Comments
From those photos it looks identical to how it was before the revamp ... where is the extra space?
the usps office was tiny . doubt it makes any difference. $1.4m for that dump on Greene? Now i wonder how much apple is paying for he addiional space.
1) Thanks AI reader Ryan. 2) Interesting to see that theater area. I wouldn't have thought that is a good allocation of space but I do see groups of people in foldout chairs in the foyer of my local store in training sessions. 3) Why is no one covering Apple's new store in Vancover?¡ [LIST][*] http://www.youtube.com/watch?v=S10ZxJXonws [/LIST] [quote name="tooltalk" url="/t/151279/first-look-at-apples-revamped-soho-retail-store#post_2146886"]the usps office was tiny . doubt it makes any difference. $1.4m for that dump on Greene? Now i wonder how much apple is paying for he addiional space.[/quote] You're even making shit up to complain about in a store revamp simply because it's an Apple Store. Fucking pathetic!
1) Thanks AI reader Ryan.
2) Interesting to see that theater area. I wouldn't have thought that is a good allocation of space but I do see groups of people in foldout chairs in the foyer of my local store in training sessions.
3) Why is no one covering Apple's new store in Vancover?¡
eh? I'm a Apple shareholder and owned multiple Apple devices before (4 iPhones & 3 Macbooks so far). I never owned Samsung anything until this year.
Yes, I'm crazy and pretty bitter. Are you happy?