AppleInsider Staff
A study released on Thursday claims the iPad accounts for nearly of all web traffic originating from tablets, and 54.5 percent of all traffic from mobile devices, to sites running the touch-centric Onswipe platform.
In its first-ever study, Onswipe, a digital publishing tool developer that helps websites create "touch friendly" web experiences without building a standalone app, found that Apple's tablet represented 98.1 percent of 29.5 million unique impressions over 1200 sites from Sept. 13 to Sept. 20.
Apple's massive share was followed by Samsung's Galaxy Tab and Motorola's Xoom, which managed 1.53 percent and 0.21 percent of tablet-based traffic, respectively. Amazon's 7-inch Kindle Fire came in fourth with 0.11 percent.
"The iPad is clearly a browsing device," Onswipe CEO Jason Baptiste told AppleInsider, explaining that his company can track device and engagement data via the aptly-named Onswipe platform.
Digging deeper into the results, iPad users spent 56.9 percent more time per web surfing session than iPhone owners, possibly hinting that the tablet's larger screen is better suited for browsing.
Also of note is the iPad's 54.5 percent share of total mobile web traffic, more than doubling the iPhone's share of 19.05 percent despite having comparatively fewer units in operation.
Interestingly, the Kindle Fire has seen a bump in web content engagement, as users spend 79 percent more time per page visit compared to iPad users. Amazon's small form factor device also generates 138 percent more page views per visit relative to Apple's tablet. The results offer a look at what could be the future of tablet computing as an onslaught of 7-inch products hit the market, possibly signaling a push toward smaller, more portable devices.
As for operating system share, Apple's iOS owns 75.12 percent of total mobile content consumption across Onswipe's monitored network, followed by Android with 22.3 percent and all others with 2.5 percent.
Baptiste made note of a brief follow-up study conducted on Wednesday which found iOS 6 accounted for 40.8 percent of all iOS traffic for visitors to Onswipe partner sites. Of the 250,000 unique iOS users studied, 56.76 percent of iPhone users upgraded to iOS 6, compared to 37.75 percent of iPad owners.
Wesley Hilliard
Malcolm Owen
Marko Zivkovic
William Gallagher
80 Comments
So all fo these Android devices are sold to whom, may I ask? To the companies themselves?
"I don't know what these other tablets are doing! They must be in warehouses, or in store shelves, or maybe in somebody's bottom drawer!" --Tim Cook, at the Sept. 12 iPhone 5 announcement.
So all fo these Android devices are sold to whom, may I ask? To the companies themselves?
freebies for the employees.
As for the Kindle Fire user spending 79% more time? it's such a small sample size considering 0.11% of tablet web traffic is the Fire. You can't draw any conclusions about 7" tablets when the 10" tablet usage is 98+%
So all fo these Android devices are sold to whom, may I ask? To the companies themselves?
It just tells that most of the Android smartphones sold are actually used as dumb-phones.
I think it can be easily deduced from the stats above how many of 1M (activated Android devices per day) used for Internet browsing.
98%
Fandroids can lie all they like, but the simple fact is that almost nobody is using Android tablets for anything worthwhile.
Some ignorant person probably sees an ad for some cheap Android tablet and thinks to themselves "I've always wanted an iPad, but I'm kind of broke right now, so lemme get this Android tablet instead. I've heard a few people on the internet say that it was good, and nobody ever lies or shills on the internet."
And then they come home and realize that it is complete crap, and they never end up doing much with it, money right down the drain. You should've bought an iPad, suckers!
The next moron who even mutters the words "iPad killer" deserves to be waterboarded.