AppleInsider Staff
A Web video provider reported on Monday that two thirds of mobile-based traffic seen on its network originate from Apple's iPhone, while Android devices accounted for roughly one third.
According to statistics from Ooyala, as reported by AllThingsD, Apple's iPhone took a 67 percent share of the total time mobile users spent watching videos, more than double the 33 percent share of handsets running Google's Android.
As a way of quantifying the findings, Ooyala offered a graph of the latest iOS and Android shipment statistics from IDC. The research firm found Apple to hold a 19 percent share of worldwide shipments for the 2012 calendar year, while Android continued to dominate with a 68 percent slice of the market.
While the metrics are but a sampling of the massive number of smartphone owners worldwide — the firm serves up content to some 200 million unique viewers globally — the huge gap in viewership is consistent with other studies, the most recent of which found iOS users account for 84 percent of mobile devices accessing Wi-Fi networks on airplanes.
It is unclear what factors into the discrepancy, as products from Apple and those from Android device makers have similar access to web videos, but the findings underscore the difference in how users interact with the two platforms.
Malcolm Owen
Oliver Haslam
Andrew O'Hara
Wesley Hilliard
William Gallagher
Christine McKee
28 Comments
And, people say Apple is doomed! Oh boy!
Also interesting in web usage is Android's tablet usage is actually falling and will, more than likely, be at pre-Christmas levels by the end of the month. The iPad usage data points to usage growth that is as strong in Feb and March as it was in December. My thought is the poor supply performance is a collapse of the Android tablet market and has nothing to do with Apple.
Is this phone network, wifi or both? I would guess that a lot of android users have very basic data plans vs a lot of iPhone users having unlimited plans. Both my kids have Nexus 7 tablets and while they may not browse the web in traditional sense, via a browser, the 2 tablets get a lot of use.
iPhones are [I]just[/I] toys after all¡
Ooyala? Why don't they use a more popular video content distributor like YouTube or even vimeo. Sounds like this guy is cherry picking the ones that has Apple on top.