Affiliate Disclosure
If you buy through our links, we may get a commission. Read our ethics policy.

Apple now adding 500,000 new iTunes accounts per day

Last updated

This week, Apple's chief executive Tim Cook presented a new milestone for iTunes accounts: 575 million. As Asymco's Horace Dediu points out, that means Apple is now adding a half million new accounts on average every day.

Deidiu plotted out Apple's previous milestones announced since 2009 to calculate its current growth rate. If Apple continues at this pace, it will add another 100 million accounts by the end of this year.

Earlier this month, a Morgan Stanley analyst noted that Apple's more than half of a billion iTunes accounts are driving new opportunities for growth, describing Apple's global number of accounts as second only to Facebook's billion, but more importantly generating more revenue per account than even mega-retailer Amazon.

Morgan Stanley

That report also noted that Apple's account base was growing significantly faster than its peers, and those accounts were generating the highest free cash flow per account by a wide margin.

Morgan Stanley

In April, NPD Group released figures giving iTunes a 63 percent share of the US digital music market, three times that of second place Amazon (at 22 percent), and in video downloads, a 67 percent share of TV shows and 65 percent of movies.

Amazon and Microsoft's Xbox were tied in second place for movies with 10 percent shares, and collectively shared a 22 percent slice of the TV downloads market. Google Play and other digital media download services didn't figure into the top 80 percent of any category.



35 Comments

tallest skil 14 Years · 43086 comments

"But Android has a million activations per second, so it's better." Wow, more revenue per account than Amazon, and the most expensive thing an iTunes account can buy is... what, $500? Yeah, $999.99, but there's nothing left there that much.

drblank 18 Years · 3384 comments

Quote:
Originally Posted by Tallest Skil 

"But Android has a million activations per second, so it's better."

Wow, more revenue per account than Amazon, and the most expensive thing an iTunes account can buy is... what, $500? Yeah, $999.99, but there's nothing left there that much.

Android has a million activations per second?  I don't think so......  That would mean they are selling 86,400,000,000 devices a day?  I don't think so.   Not even in Larry Page's wettest dreams.

slurpy 15 Years · 5390 comments

So at this rate, if my math is correct, Apple should be going out of business in..6 months? 

michael scrip 13 Years · 1916 comments

[quote name="Slurpy" url="/t/158042/apple-now-adding-500-000-new-itunes-accounts-per-day#post_2346072"] So at this rate, if my math is correct, Apple should be going out of business in..6 months?  [/quote] Of course! People aren't really using Apple products after all... they are just signing up for iTunes accounts ironically... :D