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Apple's iTunes accounts for 75% of global digital music market, worth $6.9B a year

Source: Asymco

Last updated

After Apple published numbers for iTunes TV show and music downloads on Wednesday, Asymco's Horace Dediu broke down the stats to reveal the online storefront rakes in some $6.9 billion each year, or roughly 75 percent of all digital music sales.


According to Dediu, the average iTunes account holder spends about $12 per year on music, reports Billboard (via AllThingsD), and with 575 million active users, Apple's annual revenue hits $6.9 billion.

The publication notes that the IFPI set the trade value of the global digital music market in 2012 at $6.9 billion, which is about 35 percent of the $16.5 billion for all recorded music. To extrapolate consumer spending, Billboard assumes labels net 60 percent of the retail price, resulting in a digital market worth $9.3 billion.

That means Apple's $6.9 billion account for about 75 percent of the $9.3 billion global digital music market. The remaining slice of the pie is divvied up to streaming music services like Pandora and retailers like Amazon.

Apple, however, recently announced its own Internet radio streamer in iTunes Radio, an ad-supported service that has built-in links to purchase songs directly from the iTunes store. As the feature has yet to roll out to the public, it remains to be seen whether Apple's system will be competitive with already established apps.



28 Comments

jragosta 17 Years · 10472 comments

Seems like only yesterday that all the Apple-haters were unanimous in saying that iTunes would be a massive failure.......

ericthehalfbee 13 Years · 4489 comments

Now I'm going to have to revise my trolling. Here I've been bugging the fandroid trolls that iTunes accounts for 2/3 of digitial sales. Now it's reported to be at 3/4. It just keeps getting better (or worse, depending which ecosystem you belong to).

 

All those gazillion Android users and they aren't being monetized. At all.

theunfetteredmind 12 Years · 505 comments

Quote:
Originally Posted by EricTheHalfBee 

Now I'm going to have to revise my trolling. Here I've been bugging the fandroid trolls that iTunes accounts for 2/3 of digitial sales. Now it's reported to be at 3/4. It just keeps getting better (or worse, depending which ecosystem you belong to).

 

All those gazillion Android users and they aren't being monetized. At all.

I'm sure many of them are purchasing via iTunes on PC or Mac and then loading it on their Android device :)

 

EDIT: Wait I forgot this ... /s

lkrupp 19 Years · 10521 comments

Quote:
Originally Posted by jragosta 

Seems like only yesterday that all the Apple-haters were unanimous in saying that iTunes would be a massive failure.......

 

Yesterday? Five minutes ago they were still flogging on about how iTunes is useless bloatware and how they buy all their music from Amazon, and how Pandora is the way to go, and how Rhapsody is killing iTunes, and how nobody they know is using iTunes anymore because it is obsolete and passé. 

macky the macky 15 Years · 4801 comments

I'm thinking Amazon must make up a good chunk of what's left. This would mean the Microsoft Marketplace is sucking air...again.

 

Chairs were broken, monkeys danced and a VP was sacrificed.