AppleInsider Staff
Apple's share of the worldwide tablet market slipped to its lowest point ever in the third quarter of 2013, falling off 11 percent from the same time one year ago, while No. 2 Samsung more than doubled shipments of its Android-based offerings.
According to the latest data from research firm IDC, Apple shipped 14.1 million iPads in the third quarter of 2013, a 500,000 unit sequential decline from quarter two, while rival Samsung took second place with shipments of 9.7 million Android devices.
The firm attributes Apple's stagnating growth to a lack of new models in the second and third quarters. Year over year, Apple's marketshare drooped 11 percent to 29.6 percent, with growth at 0.6 percent over the same period. Apple shifted its iPad launch schedule last year when it introduced the first-generation iPad mini and fourth-generation iPad in October.
Apple will likely see a strong rebound with the all-new iPad mini with Retina display both launching in November, the research company said.
IDC research analyst Jitesh Ubrani notes Apple's latest iPad Air and iPad mini with Retina display should appeal to a wider audience, though pricing may be an issue.
"While some undoubtedly hoped for more aggressive pricing from Apple, the current prices clearly reflect Apple's ongoing strategy to maintain its premium status," Ubrani said. "It's worth noting that Apple wasn't the only one to increase the price of its small-sized tablet during this product cycle: Both Google and Amazon increased the price of their newest 7-inch tablets from $199 to $229 to cover the higher costs associated with high resolution screens and better processors."
Samsung vaulted from a 12.4 percent marketshare to 20.4 percent on shipments of 9.7 million units in the third quarter, a gain of 123 percent. Number three Asus also grew its share with shipments of 3.5 million, up 53.9 percent from last year.
The September quarter's biggest mover was fourth place Lenovo, which exhibited 420.7 percent year-over-year growth, jumping from a 1.1 percent share to 4.8 percent. The company shipped a total of 2.3 million tablets.
Rounding out the top five is Acer, which managed to ship 1.2 million units to take 2.5 percent of the market, up 346.3 percent from 2012.
Wesley Hilliard
Malcolm Owen
Christine McKee
Andrew Orr
William Gallagher
104 Comments
Yawn .... http://appleinsider.com/articles/13/10/30/apple-earned-more-than-samsung-lg-nokia-huawei-lenovo-motorolas-mobile-shipments-combined So I guess iPads are just icing on the cake.
"iPad's marketshare drops 11% in Q3 on lack of new models, Android posts significant gains"
I'll never fucking understand the utterly false analogy of directly comparing "iPad" or "iPhone" with "Android" as if they're competing products. It's so sad than even this site engages in this analogy for clicks. "iPad" is a single line of tablets, made by a single company, updated a single time a year. "Android" is a damn OS, that is installed on THOUSANDS of tablets, on HUNDREDS of product lines, by DOZENS of companies, that release multiple tablets per year. So, why the **** is this a fair comparison? COmparing a single product with the combined marketshare of almost every SINGLE other competing product in the world? SO we can use the word "drops" in the headline?
iPad is by far the best selling tablet in the world. The only way to attempt to put a negative spin on things is if you use false analogies such as this, as if "Android" is some product, or some entity. "Android" or Google even, is not benefitting by these truckloads of cheap chinese tablets taht run the OS. The comparison is utterly meaningless. Stop with these Apples to Oranges comparison. Android, a free OS, cannot be compared with iPad, a tablet. Why not actually compare the iPad line against any other tablet line? Oh yeah, cause it would be an absolute slaughter, so we have to combine ALL other tablet lines on the planet then use THAT for comparison, as if that means anything anymore. The tablet market is still growing, and being flooded with cheap models, so decrease in marketshare is expected. I'm dissapointed in Appleinsider for engaging in this click-bait, idiotic comparisons.
Let's hear all the AAPL apologists rationalize why this is good news... Wait, now begin!
That last column "3Q12-3Q13" seems to be neither consistently nor correctly calculated. Either in absolute values, percentages, or percentages of percentages.
I get around a lot, travel to a lot of places. I've seen quite a few Kindles, a couple of Nexus tablets, nary a Samsung (except on an American Airlines flight from Latin America, where Samsung tablets were being handed out as entertainment devices for those sitting up font -- after which, I decided to drop AA), and yet, I've seen hundreds upon hundreds of iPads. Where are all these vaunted, non-iOS tablets that apparently have shipped by the gazillions!? Who uses them, for what!? Are most of the non-iPad users simply embarrassed to be seen with them in public?