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Former Microsoft CTO creates beautiful culinary app exclusively for iPad

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Microsoft's former chief technology officer Nathan Myhrvold loves both science and food, a combination that resulted in Modernist Cuisine, a six volume foodie encyclopedia that's now available in a digital form exclusively as an iPad app.

After applying his interest in science and technology to the culinary arts to create the original Modernist Cuisine, Myhrvold created a distilled "At Home" cookbook, featuring the same beautifully illustrated focus on expert cooking technique in app form.

However, despite his high profile background in tech (Myhrvold founded Microsoft Research in 1991 and spent 13 years at the software company) he "wanted nothing to do with digital," avoiding any eBook or PDF version of his cooking reference, stated Mark Wilson writing for Fast Company.

"His concern was around usability," explained Matt MacInnis, the founder and CEO of Inkling, the publishing platform used to deliver the iPad app. "He has an insane attention to detail. The notion he'd do this on a normal ebook reader wouldn't do justice to the work he'd put into it."

After an initial rejection of the idea by Myhrvold, MacInnis outlined a project to do the cookbook justice on the iPad as an interactive app, a project that would involve a development team of 10-15 people working over nine months.

The result is a interactive work that includes 37 technique videos, 416 recipes and 1,683 photos. Recipe cards dynamically adjust the measure of ingredients you'll need to yield a given number of servings, then add these items to a shopping list.

Myhrvold targets iPad despite scathing tablet market press releases

In addition to crafting culinary literature, Myhrvold cofounded Intellectual Ventures, a patent acquisition and licensing business that's earned him the pejorative of "patent troll" from his critics over the past decade.

Last summer, AppleInsider covered Myhrvold's defense of intellectual property in a conversation with Walt Mossberg at the Wall Street Journal All Things Digital conference.

Myhrvold's decades of background in business and technology, combined with his master's degree in mathematical economics, led him to publish his book on iOS despite grave warnings from IDC, Gartner and Strategy Analytics announcing that Apple's share of the tablet market is falling, has fallen and will possibly continue to fall.

Microsoft says apps don't matter as Surface fails to sell

Microsoft itself is still struggling with the concept of mobile apps, despite originally being one of the first companies to recognize the commercial importance and potential of software back in the 1980s.

Last year, Cameron Evans, the chief technology officer of Microsoft Education, tried to explain to the The Denver Post that the limited number of apps for Windows 8 wasn't really a big deal.

"Why do we have so many apps in the first place? The reason why we have so many apps is because when the first smartphones were created, they didn't have enough processing power to run the full Web," Evans said. He then demonstrated a "a popular iOS game" running within Internet Explorer "on a Samsung tablet powered by Windows 8."

"Instead of something that looks like a website, it's functioning and moving for me like an app would," Evans said. "The Web is there, it's open, it's free, so why do you need 700,000 apps?"

Andy Vuong, writing for The Post, added, "even so, Microsoft is making a push to bolster its lineup of Windows 8 apps."

Since then, Microsoft has spent over $1 billion advertising Windows 8 and its its own Surface tablet, then reported writing off $900,000,000 in unsold Surface inventory after sales flopped.



48 Comments

kormoran13 11 Years · 6 comments

Everyone comes to iOS eventually , and the iPad is the perfect consumption and productivity tool.  People are using apps for all types of business and education these days, your life can really be an 'App 360' of digital productivity. Microsoft just doesn't get it with the Surface. Yeah its a good unit and probably well designed, but when your productivity is limited to only MS Office, it makes for a pretty constrained life. I believe that market appeal of the Surface will just continue to decrease as the 'App 360' across the iOS and Android ecosystem will consume more and more of peoples lives and investment. As such, people will depend on their devices more and more...(I'm never parted from my smart phone), hence the move to wearable devices and less importance placed on MS Office, because no-one wants to compliment their life with MS Word, you really want to leave that at work, if you even use it at all???.

apple ][ 13 Years · 9225 comments

It's pretty telling that this former MS CTO is releasing his app for iPad and not for the Surface. The Surface is a damn joke. iPads are where it's at. He's not stupid, he wants his app to sell, and he wants to sell it to people who actually buy apps, and he wants to sell it on the best app store in the world.

 

First of all, there's the Surface Pro, which is not really a tablet, it's just a laptop, with laptop components inside, including ridiculous fans, and it's basically a laptop that got it's keyboard chopped off.

 

Then there's the Surface RT, which is a huge flop. I pity the ignorant people who would waste their money on one of those, as it has no future at all.

MacPro 18 Years · 19845 comments

I'm guessing the ex MS CEO also loves food! :D

MacPro 18 Years · 19845 comments

[quote name="Kormoran13" url="/t/160743/former-microsoft-cto-creates-beautiful-culinary-app-exclusively-for-ipad#post_2435031"]Everyone comes to iOS eventually ;) , and the iPad is the perfect consumption and productivity tool.  People are using apps for all types of business and education these days, your life can really be an 'App 360' of digital productivity. Microsoft just doesn't get it with the Surface. Yeah its a good unit and probably well designed, but when your productivity is limited to only MS Office, it makes for a pretty constrained life. I believe that market appeal of the Surface will just continue to decrease as the 'App 360' across the iOS and Android ecosystem will consume more and more of peoples lives and investment. As such, people will depend on their devices more and more...(I'm never parted from my smart phone), hence the move to wearable devices and less importance placed on MS Office, because no-one wants to compliment their life with MS Word, you really want to leave that at work, if you even use it at all???. [/quote] Welcome to the blog. All good points. I have to say when we eventually get to the point in history where we have devices implanted in our heads I'll be in line outside the Apple Store not the Samsung or Microsft one! (assuming I'm still here) :D

mstone 18 Years · 11503 comments

Anyone who is interested art, culture, and style eventually ends up using Apple products.