AppleInsider Staff
For the third quarter of 2013, worldwide ad impressions recorded from devices running Apple's iOS doubled those from rival Android, one report says, once again suggesting higher Web engagement from iPhone, iPad and iPod touch users.
According to fresh data from ad buying platform and mobile DSP Adfonic, Apple's iOS accounted for 63 percent of all global impressions during quarter three, a three percent boost from the quarter previous. Despite having a vastly larger marketshare, Android dipped six points to finish the three-month period with a 32 percent ad impression share.
With iOS and Android dominating the field, third place BlackBerry came up with a three percent ad impression share, followed by Windows Phone at 0.9 percent and Java at 0.8 percent. Microsoft's mobile platform managed to improve by 13 percent quarter-to-quarter, but its marketshare is still insignificant.
As can be expected, Apple was the number one manufacturer, followed by Samsung, which held steady at 20 percent. The rest of the ad impression pie was broken into small pieces. HTC and BlackBerry held a three percent share each, while LG, Nokia and Sony Ericsson all logged a two percent marketshare. Below the one-percent mark was Sony, Motorola, Amazon.
Broken down by device, Apple's iPhone generated a huge 35 percent of all ad impressions, while the iPad followed with a 21 percent share and the iPod touch hit third with six percent. A sprinkling of Samsung products trailed the Apple pack. The Galaxy S3 managed only three percent, the S2 hit two percent and the Galaxy Ace and S3 mini brought one percent each.
Finally, Apple's iPhone and iPad were the top performers in their respective mobile device and tablet categories, boasting marketshare of 49 percent and 76 percent, respectively.
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60 Comments
[I]once again suggesting higher Web engagement from iPhone, iPad and iPod touch users[/I] I guess the cheaper devices running Android are given to kids to play offline games. Which kinda makes sense, as apparently some people don't want to hand over their iOS device to a kid since there is no multi-user support.
[quote name="PhilBoogie" url="/t/160938/apple-widens-lead-over-android-in-worldwide-ad-impression-share-now-twice-as-large#post_2440849"][I]once again suggesting higher Web engagement from iPhone, iPad and iPod touch users[/I] I guess the cheaper devices running Android are given to kids to play offline games. Which kinda makes sense, as apparently some people don't want to hand over their iOS device to a kid since there is no multi-user support.[/quote] perhaps more android devices run adblock software than do ios devices?
[quote name="Pooch" url="/t/160938/apple-widens-lead-over-android-in-worldwide-ad-impression-share-now-twice-as-large#post_2440861"] perhaps more android devices run adblock software than do ios devices?[/quote] Hahaha!
What?
Android has the overwhelmingly dominant market share, and yet, Apple has the overwhelmingly dominant worldwide ad impressions?
Okay that defies common sense, or am I just wildly off here?
Someone spends $200 on a tablet and doesn't use it?
Even a user who only checks email, plays Candy Krush, and Googles stuff is still going to be using their tablet a LOT.
You don't have to play the latest 64 bit games to be on your tablet for hours just reading the news and posting on social sites/services.
I personally wonder if the market share numbers for Android are not wildly inaccurate.
If Android tablet market share is actually WAY smaller than reported, then these ad impression numbers make much more sense.
I trust the ad numbers more than the market share numbers personally. Advertisers pay based on these numbers.
Just a thought!
Not since they disappeared from Google's play store, part of their "walled garden" clean up.
It's due to the majority of Android's market share coming from people who buy cheap, low end handsets and only use them for voice calls and text.