Shane ColeBank of America will donate $1 to U2 frontman Bono's Product (RED) charity for every iTunes download of the rock band's newest single, which can be grabbed from Apple's music store for free, before midnight tonight.
"We're taking all the energy around the Super Bowl and interest in what U2's doing and flipping it," Bono told USA Today, "into the fight against HIV AIDS."
The track — Â called Invisible — first aired in a 60-second-long commercial during Super Bowl XLVIII that also announced the partnership with Bank of America. Invisible is the first single from U2's upcoming studio album, the band's 13th.
Cupertino, Calif.-based Apple has long supported Bono's efforts with Product (RED) — Â the company has donated fifty percent of the profits earned fro Product (RED) Special Edition iPods and accessories since they went on sale in 2006. In addition, design chief Jony Ive curated an auction last November that featured items such rose gold EarPods and and Product (RED) Mac Pro that brought in nearly $1 million.
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15 Comments
There are no words to describe how much I despise Bono.
[quote name="pmz" url="/t/161871/bank-of-america-u2-debut-itunes-powered-product-red-promotion-during-super-bowl#post_2466740"]There are no words to describe how much I despise Bono.[/quote] Then don't bother trying.
[quote name="pmz" url="/t/161871/bank-of-america-u2-debut-itunes-powered-product-red-promotion-during-super-bowl#post_2466740"]There are no words to describe how much I despise Bono.[/quote] Yes I hate how he uses the spotlight to help the poor nations with their debt and get AIDS drugs to Africa. Sucks for those who's lives have been saved because if his work to try help them. /s.
Downloaded the song last night. It's pretty good, although I admit many of their recent songs just haven't got the memorable or "sing-along" qualities of their earlier work. Either way, it's for a good cause.
Since you can buy something over and over again on itunes would it make BOA have to lee[p donating money? If so, someone should set up software to keep buying it over and over to make them spend every freaking penny they have.