Katie Marsal
Apple over the past 18 months has been in aggressive pursuit of new technologies in potential growth markets that have reportedly seen the company orchestrate closed-door meetings with the nation's top electric car manufacturer while also trying its hand at developing technology that could help predict heart attacks.
In a profile of Apple's mergers and acquisitions chief, Adrian Perica, and the company's 18-month acquisition spree, the San Francisco Cronical cites sources as saying that Perica met with Tesla CEO Elon Musk in Cupertino last spring around the same time that German analyst Adnaan Ahmad caused a stir by penning an open letter to Apple CEO Tim Cook that suggested he look into purchasing the electric automotive startup.
"I know this is radical and potentially 'transformative' but this would radically alter Apple's growth profile," Ahmad wrote at the time. "In Elon Musk, you could strike up a partnership and obtain a new iconic partner to lead Apple's innovation drive."
It appears that Apple may have been a step ahead in the same direction:
Six months before Ahmad's letter, Musk met with Perica and probably Cook at Apple headquarters, said the source, who spoke on the condition of anonymity to protect business relationships. While a megadeal has yet to emerge (for all of its cash, Apple still plays hardball on valuation), such a high-level meeting between the two Silicon Valley giants involving their top dealmakers suggests Apple was very much interested in buying the electric car pioneer.
Separately, the newspaper also claims to have discovered that Apple is heavily exploring medical devices, specifically sensor technology that can help predict heart attacks by studying the sound blood makes at it flows through arteries.
This push has reportedly been led by Tomlinson Holman — a renowned audio engineer who invented THX and 10.2 surround sound — that Apple hired in 2011 to "provide audio direction."
Holman's role in Apple's medical ambitions is particularly intriguing because of his pioneering audio work in movies. As corporate technical director at Lucasfilm, Holman developed revolutionary THX technology that consistently reproduces high-quality sound in movie theaters and homes that most closely matches the original audio mix of films....
But under Holman, Apple is exploring ways to measure noise "turbulence" as it applies to blood flow. The company wants to develop software and sensors that can predict heart attacks by identifying the sound blood makes as it tries to move through an artery clogged with plaque, the source said.
Apple's interest in exploring opportunities in both the automotive and healthcare industries is believed to be part of a broader effort to re-ignite growth beyond the vision of late co-founder Steve Jobs.
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151 Comments
As a Model S owner for slightly over a year I'd love to see Apple and Tesla work together in some capacity. The Model S is very Apple like in it's design and Tesla already has several ex-Apple employees anyways.
WORKING CLOSELY WITH MUSK = GOAL TO PREVENT OR QUICKLY ADDRESS HEART ATTACKS THIS IS A M A Z I N G DIRECTION - JOBS WOULD BE PROUD MOST IMPORTANTLY - APPLE IS ON THE CUTTING EDGE CLEARLY - ALL OF THE "JUNK" COPYCATS ARE TOAST APPLE DESERVES A MULTIPLE OF ABOUT 17 BASED ON THE INNOVATION AND PRODUCTS FORTHCOMING - FUTURE MUCH MORE VISIBLE - I EXPECT THAT WE WILL MOVE TO 15 MULTIPLE WITHIN THE NEXT FEW MONTHS AS THE "REPORTERS" CATCH UP TO WHAT WE SEE NOW
As a Model S owner for slightly over a year I'd love to see Apple and Tesla work together in some capacity. The Model S is very Apple like in it's design and Tesla already has several ex-Apple employees anyways.
Whatever Apple does, however it becomes involved with Tesla which would in my opinion be a very good move, Musk's fundamental involvement must be maintained. A partnership would be more productive than outright purchase. Tesla and Apple have very similar synergies and at some level would be a great fit. An aside, while I'd be more than happy to own a Model S, I think that the dashboard could use a little Apple redesign. (Guess I'm a fan of Musk, he is a genius though.)
Wait, they think that Cook possibly meeting with Musk was about BUYING Tesla? For real? Do these idiots not know how Apple operates? I would imagine that Apple would have pushed for a strategic partnership, but it's not Apple's style to buy a company as a way of jumpstarting a new product category. That's Google's game.
A paper released not long ago (last year, year before - I'd have to search for it again if someone asked for a link) suggested that differential blood pressure, that is, the difference between blood pressure measured in two arms might be a much better predictor of heart condition than measurements made in a single limb. Might be oversimplifying to say, 'the greater the differential, the greater the risk', however, that was probably the thrust of the paper. The idea of using audio is simply fascinating though (to the uninitiated - me lol).