Disney Movies Anywhere allows users to bypass Apple's store for iTunes content, comes with free movie

Disney Movies Anywhere debuted on the iOS App Store Tuesday morning, allowing users to stream Disney, Pixar and Movie digital movies at home or on the go. The application allows users to browse and buy from an extensive catalogue of titles under the umbrella of the Walt Disney Company.

The application is particularly noteworthy because it allows users to not only purchase, but also to view their iTunes Store content without actually needing to visit the iTunes Store, or use a native application for viewing content like Apple's Videos app.

Of course, even though Disney Movies Anywhere doesn't require users to launch the iTunes Store, the content is still being purchased through Apple, which means the company still receives its share of all content purchased through native applications on iOS devices.

Users must create a Disney account upon first launching the application. Once they are signed in, it will prompt them to connect their iTunes account to sync eligible Disney and Marvel movies. Agreeing to do so launches the iTunes Store with a "Connect Accounts" prompt that users must agree to by entering their iTunes password.

With Disney Movies Anywhere, users can choose from a library of hundreds of videos, with more titles promised soon. Disney digital copies that accompany physical disc purchases can also be redeemed through the application.

Users who download the application and link their iTunes account will receive a free copy of "The Incredibles," Pixar's critically acclaimed animated feature first released in 2004. That movie regularly sells for $19.99 in high definition on the iTunes Store.

Disney's new application also offers exclusive content, including original programming and never-before-seen videos. Users can also stream movies, or download them for offline viewing. And Disney Movie Rewards points are offered for every digital transaction.