AppleInsider Staff
Apple is working to expand its iAd mobile advertising platform, making the "Workbench" tool for ad creation available to anyone with an Apple ID, and also enabling the ability to run short videos within ads.
The company's efforts to expand access to the iAd platform were highlighted on Tuesday by AdAge. While the iAd Workbench was previously only available to registered developers, but now new types of advertisers will be able to jump on board.
Apple reportedly hopes that the expansion for iAd will help to bring in new types of advertisers who may spend more money than current clients. Specifically cited in the report were major film studios and retail outlets, along with smaller customers like independent filmmakers and small car dealerships.
In addition, Apple has also loosed restrictions on the type of content allowed in iAds, as short video clips may be used. It was first revealed last month that Apple was planning to expand iAd options with new full-screen video ads.
In addition, where iAds ultimately direct users has also been relaxed from just mobile apps, to now a separate website or promoted iTunes content. Advertisements are still limited to iOS devices.
"Now, it appears Apple has concluded money in mobile ads comes from a wide net; in short, it'll look more like Google," AdAge's Mark Bergen reported.
Apple recently reorganized its iAd team, shifting some of its focus to selling advertisements on the iTunes Radio streaming music service. Former terrestrial radio executive Michael Pallad was brought in to head that team in December.
Andrew Orr
Amber Neely
William Gallagher
Christine McKee
12 Comments
I wonder if they are going to expand this HTML 5 design tool into a full blown web pager designer? It would be nice to see the return of iWeb.
[quote name="GrangerFX" url="/t/176859/apples-iad-creation-tools-expanded-to-non-developers-now-support-videos#post_2508086"]I wonder if they are going to expand this HTML 5 design tool into a full blown web pager designer? It would be nice to see the return of iWeb.[/quote] Agreed. Time for a new web design tool to compete with other HTML tools available.
[quote name="GrangerFX" url="/t/176859/apples-iad-creation-tools-expanded-to-non-developers-now-support-videos#post_2508086"]I wonder if they are going to expand this HTML 5 design tool into a full blown web pager designer? It would be nice to see the return of iWeb.[/quote] [quote name="SpamSandwich" url="/t/176859/apples-iad-creation-tools-expanded-to-non-developers-now-support-videos#post_2508100"] Agreed. Time for a new web design tool to compete with other HTML tools available.[/quote] Are there any such tools today that are used by professionals to make modern pages with HTML5, CSS3, and JS, all with dynamic auto-layout features for different kinds of computing environments (i.e.: smartphone, tablet, "PC")?
Are there any such tools today that are used by professionals to make modern pages with HTML5, CSS3, and JS, all with dynamic auto-layout features for different kinds of computing environments (i.e.: smartphone, tablet, "PC")?
Speaking for myself, after iWeb I simply gave up. I have no hope of learning the fine points of HTML5, CSS and JavaScript. I don't want to learn it, and I shouldn't have to learn it. Make the tools smarter, that's all I ask.
[quote name="SpamSandwich" url="/t/176859/apples-iad-creation-tools-expanded-to-non-developers-now-support-videos#post_2508124"] Speaking for myself, after iWeb I simply gave up. I have no hope of learning the fine points of [COLOR=000000]HTML5, CSS and JavaScript. I don't want to learn it, and I shouldn't have to learn it. Make the tools smarter, that's all I ask.[/COLOR] [/quote] My solution was to just use SquareSpace. They use modern code with plenty of templates at a reasonable price. If I ever need a more comprehensive website I will then simply hire people to do the job… and they can do it right on SquareSpace through their developer portal. For your sake (and everyone else's) I hope you get an updated version of iWeb but frankly I don't think that's going to happen because people the primary reason people used it seems to now be infused with a vast number of social media sites.